msdomain

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Brochures and Flyers

What purposes do brochures and flyers serve?
Brochures and flyers are meant to sell or explain your products or services. They can be used to introduce your company in general, or to highlight a specific product/service or promotion.

What makes a good brochure or flyer?
Your brochure or flyer must clearly communicate your message, and most important, sell or explain your product or service.

Many attempt to save money by having their brochures designed by a helpful friend or local printer. Unfortunately the “savings” often results in a poorly written, unprofessionally designed piece that costs more in lost business. Mistakes commonly made by these well intentioned people include verbosity, cluttered design, amateur layout (centering everything), and lack of focus.

A truly professional brochure or flyer requires expert design, punchy copy, savvy market strategy, and attention to production costs.

How much does a brochure or flyer cost?
Design fees for a standard brochure or flyer generally range between $50. to $175. Actual fees vary according to number of colors, complexity of design, stock photography, copy needs, number of pages and logo work needed. Custom photography, printing, and proofs are additional.

Direct Mailers

What is a mailer and what purpose does it serve?
Direct mailers can take many forms, including postcards, letters, flyers and greeting cards.

Direct mailers are often utilized for a specific promotion or product, and they generally include a call to action. For Example:

Direct mailer for MsDomain on MySpace may be as follows:
1) Form – oversized postcard
2) Promotion – design of unique, cost effective Band Event Flyer
3) Call to Action – encourage readers to “call now” with a promise that when MsDomain on MySpace designs your Band Event Flyer you will receive a 10% discount on printing.

What makes a good mailer?
A well designed mailer is professionally designed with attention grabbing graphics, compelling copy, a strong call to action, and is consistent with your brand identity.

How much does it cost to have a mailer designed?
Simple postcard mailers can be as low as $50. More complex mailers can range from $100. to $300. Multi-piece campaigns can be developed and designed as well.