You shouldknow by now, but if you need reminding (tsk, tsk):
It's pronounced ( ah-lee-sah ).
Well, if you're family, it's ( eee-tie ).
Among others, it's ( ah-loo-ser ), ( ah-lee-zer ), ( ah-ral-sol ), ( seel-leee ), ( oh-boh ), ( moh-beel ), or ( boom-boom. ) =]