A National Music Development Program
Background
Musicoz is a national initiative dedicated to improving the quality of original music culture in Australia. For the past 9 years Musicoz has been developing the music industry at the grass roots level by seeking out, recognising and encouraging the talents of unsigned and independent artists and providing them with much needed development support and opportunities as they carve out their careers.
Musicoz achieves these aims through:
? Annual National Musicoz Awards Program –The Musicoz Awards
Covering 17 genres of music with over 5000 entries each year. Known in the media as “The Unsigned ARIAsâ€, The Musicoz Awards give vital recognition, exposure to a national audience through our TV special of the awards being aired on national Television, as well as development opportunities to finalists and winners and the opportunity to work alongside well known artists surrounding the awards evening. These awards are the biggest and most credible awards for unsigned and independent music artists in Australia.
Musicoz Awards timeline
• May 1- National call for entries including national advertising/promotion/publicity campaign.
• September 16- Entries close nationally
• September 16- Judging commences- 40 top level industry judges are used for this process
• November 1- Judging finalised
• November 15- Top 10 finalists announced (National publicity and advertising)
• November 22- Top 5 finalists announced nationally
• December 9 - Musicoz Awards live @ The Enmore Theatre Sydney
• December 10- National publicity for Musicoz winners
? Weekly Musicoz TV program
Aired nationally on Foxtel/Austar showcases the unsigned artists as well as providing the audience with a background of these artists and their music.
? Musicoz showcases
In Sydney, Brisbane, Melbourne, Byron Bay, Tamworth, Coffs Harbour, Nowra and local Illawarra venues. These showcases include an annual Indigenous showcase prior to Award Night.
? Musicoz Development Program
Ongoing mentoring, artist development and support throughout the year as they develop their potential. The Program Includes:
• Comprehensive song writing Feedback service
• Support and advice on Publicity, promotion, advertising, management, contracts, touring
• Advice on music royalties, Booking Agents/Venues and Venue Bookers
• Production/Recording/Mixing/Mastering/Duplication development
• Business plans/Timeline/Budgeting/CD launch
• Professional consultation on Presentation and image
• Artist product development including CDs, DVDs, Promotional material
Success Stories
• Porcelain-Now residing in L.A and signed to Universal Music U.S.
• Sender-Signed to Sony/BMG Australia- Reached no 19 on the national ARIA charts
• Bliss’n’Eso-Signed to Illusive Records Australia-Reached no 7 on the national ARIA charts
• Sick Puppies-Now a sensation in the U.S and signed to Roadshow Music.
• Blue King Brown-No 1 on the Australian Independent charts
• The Sunpilots-No 1 indie band on Myspace
• Felicity Urquhart- Recent Golden Guitar winner and No 1 on CMC Charts
• The Fumes- Album of the week in the Drum Media
• Plus many more
There is no other initiative across Australia that provides this form of support/benefits in the music industry.
Exposure
The media attention and hype about Musicoz is unparalleled by any other music event that supports the rise of unsigned artists. In 2004/2005 alone, Musicoz received well over 700 metropolitan and regional newspaper articles with a total estimated circulation of 2.5 million. In 2005 there were well over 100 radio interviews monitored throughout the year reaching an average listening audience of over ½ million listeners.
Since 2003 the National Musicoz Awards TV special has been broadcast on national television including: WIN, NBN, Imparja, SBS, Channel [V] and Aurora.
Musicoz also produces a weekly 30-minute TV show that airs nationally on Foxtel/Austar’s Aurora channel.
The Musicoz website receives in excess of 1 million hits per year. This will increase dramatically as we implement our online strategies for the website.
Supplementary to the above, Musicoz represents itself through showcases at live venues in Sydney, Brisbane and Melbourne. These events serve to physically bring the artists and the public together.
Sender - You're on Fire
