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Biography
One of music’s golden young voices just got a heavy new shine, as The Inc./Universal Motown hip-hop singer/songwriter Lloyd’s new single, “How We Do It†featuring special guest Ludacris, conquers two radio formats in its first week of release.This unconventional but powerfully rhythmic, fathoms-deep track is by far the No. 1 most-added record nationally at Rhythm Crossover, and among the most-added at Urban-formatted radio. “How We Do Itâ€, co-written by Lloyd with Wood Works, and produced by Inglewood, California upstart team Baby Boy and Superkidd, fires up high anticipation – to say the least – around his third album, Lessons in Love, scheduled for release on July 15, 2008.Lloyd is mid-stream in a solid career growth mode: his 2007 album, Street Love, which debuted at No. 2 on both the national Billboard Top 200 album chart and the R&B/Hip-Hop album chart, was certified gold within eight weeks of its release, and spun off two major smashes: “You†featuring Lil' Wayne, an R&B/Hip-Hop No.1 one and Top 10 pop hit; and “Get It Shawty,†a No. 4 R&B/Hip-Hop track and Top 20 Hot 100 entry.Lloyd’s upcoming Lessons in Love is shaping up as a true take-off moment, confirming the breadth of Lloyd’s talent and striking the same diverse and balanced mix of club joints and mellow balladry as the gold-plus Street Love, with a top-tier list of collaborators. The seductive “Lose Control†features superstar Nelly; the red-hot roster of production hands on the project include Tricky and The-Dream (Mary J. Blige, J. Holiday, Rihanna); Polow Da Don (Usher, Nelly, Fergie); J-Lack (“Get it Shawtyâ€); Jasper and Big Reese (Mario, Mariah Carey) and Eric Hudson (Kanye West).
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