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In Basel the meaning of the word "border" has always been different:
with one step to the left you are already in France and if you step
straight ahead you are in Germany.
Therefore, it is no surprise at all that the term "border" has another
significance for the Swiss rock band PURE INC. than for most of their
fellows. It is individually defined and so is their music.
In short: The band name does the talking - pure, straight, without any
squiggles and artificial embellishments the Swiss band rocks in their
typical manner and expresses more than most other bands do. PURE INC.
present themselves full of charm, individuality, warmth and infectious
rhythm and also musically versatile. Timeless, but only one step away
from traditional rock and a stone's throw away from modern music, they
count on traditional groove mixed with modern influences and ageless
vibes.
With their second album "A New Day's Dawn", released worldwide in 2006,
they prove that they have gained a lot of maturity, routine and
snappiness since their self-titled debut. PURE INC. compounded on this
album all their experiences with the energy of their young age and
their enthusiasm for music and indicate that they're ready for the next
step in their career.
A career that has always been devoted to live gigs, whether club or
festival, the band feels obviously happy on stage. They are genuine,
true and natural. Acting or half-hearted jam sessions don't have to be
feared. The way PURE INC. can be experienced live is just the way they
are. And they demonstrate that often and with much fun. In particular
in their home country Switzerland as well as in the rest of Europe the
band has already gained the reputation of an excellent and convincing
live band that is often booked for shows and enjoyed by the audience.
Their variability and undisputed live power already rised their
reputation as a demanded, tough support for bands such as e.g.
MÖTERHEAD, MASTERPLAN, MSG, THUNDER, SUCHE A SURGE, FREAK KITCHEN, GOTTHARD, DOKKEN, DORO, DAGOBA, KROKUS or CIRCLE TO CIRCLE.
Now PURE INC. raises the flag of modern, vigorous rock paired with
traditional influences again. The new tunes are branded by no
compromises nor regrets! PURE INC. in 2007, an angry, sudatory animal
strifing for an hungry audience!
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