American Rebel PR is a full-service public relations, marketing, branding, and events firm. American Rebel PR has become one of the most in-demand firms in Hollywood because of its distinctive and pioneering expertise in the fashion and lifestyle arenas, providing an overall fresh approach to an otherwise predictable business.
With offices located at the corner of Sunset and Crescent Heights Blvd., American Rebel PR is situated in the heart of Hollywood, CA. The office/showroom is a regular stopping point for celebrities, editors, and stylists alike. American Rebel PR is well positioned to take full advantage of its location in Hollywood to leverage editorial and celebrity opportunities. American Rebel PR specializes in media relations, brand management, celebrity outreach, website consultation, product placement, event production and management, and award show gifting.
Founded in 2005, by Chris Detert and Heather Hyde, American Rebel PR specializes in entertainment public relations. Detert, former VP of marketing/PR for internationally renowned fashion brand, Von Dutch Originals, helped to revolutionize the way that brands marketed products through the power of celebrities. With A-list celebrity product placements and innovative guerilla marketing tactics, Detert helped catapult Von Dutch from a niche motorcycle and car culture brand into a $70 million fashion phenomenon, at its peak.
Detert started American Rebel PR with the concept of creating a company that could service the entertainment marketing and public relations needs of brands through print media, television placements, web integration, special events and product placement on celebrities. American Rebel PR’s innovative approach to public relations and marketing was recognized in 2006, with a Brandweek Guerilla Marketer of the Year Award, for a multifaceted campaign/contest platform that was operated through myspace.com, for client, Osiris Shoes.
In 2006, Detert and Hyde partnered with Guy Jordan, former marketing manager in charge of sponsorships and endorsements at The Firm and manager of famed hip hop artist, Snoop Dogg. In October of 2007, American Rebel brought on Sarah Eckersley, who previously handled marketing and PR for the worldwide brand Dickies Girl.
In 2007 and 2008, American Rebel PR was selected to be the PR firm for the Entertainment Tonight/Getty Images/Gibson Guitar Lounge, at the Sundance Film Festival. Most recently, American Rebel PR has expanded its client roster to include JVC Mobile Audio, English Laundry, Curtis & Co. Watches, and Dr. Gary Motykie of E! Network’s Dr. 90210.
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