People who have their own style and personality and aren't afraid to show it in their clothing. People who don't think red and yellow and orange are too much. I believe in black as the basis of most clothing. Its the khaki and blue crowd that needs to think about who they are and why GAP is the center of their universe. I mean with 6 billion people on this planet, why should I look like 5 billion others. (I'll rant later.) It's not a costume shop, it's an original clothing store. Just because you haven't seen it in a mall, doesn't mean its not good. (Oops, I just ranted now)