In a time when names like Nas,Notorious B.I.G,Big-L,and EPMD are mere memories, it takes alot to make a difference.It takes even more determination to make it last.A desire early on in life to reach out to the masses is nothing short of the plans of hip hop producer Joe Amato.The journey began in NJ relocated to NY and now back to NJ.They say home is where the heart is and its important to be in your element.
"Everything is a cycle,things and people change so its important to grow with the times."Prior to the year 2000 Joe Amato spent most of his time writing songs for a rock band with experimental hip hop fundamentals.Back when having your own recording studio was a dream,he recorded his first single at age 14 at Studio 84.Not too long after began a fascination with production.It was a way for him to capture and arrange all his innovative thoughts and express it in his own originial way.From then on it was programming drums on the MPC,melodic sampling,and blending instruments with more of a hip hop sound.
In 2003 after graduating audio engineering school the studio was complete and began producing professionally under his production company called Othergroundz.Focusing on perfecting the debut album was now priority.However being an acredited producer was also important so early production was shared with the growing scene.Later on in the year he would be lucky enough to work under world reknown engineer Joe Borges(known for work with Busta Rhymes,Limp Bizkit,Ghostface,and the Fugees)at Future Sound."The plan back then was to create music that would create instant reaction,and artists would come to me for" he tells me as he stand in his piscataway location."Quality Music."The producer now in modern times play a major role in a record.Now an experienced musician and seasoned engineer Joe Amato was now ready for the forefront.
So why all the hype?It's not so much the fact of being extremely talented its the anticipation of what's to come,and "what's to come is a reflection of life how i see it in the last 5 years."Hours upon hours in the studio,trading tracks with new and veteran artist and just seizing the moment.Alot of hard work and perserverance and a burning desire to make a change.To save the music once and for all.
2009 will premiere his debut album,behind the music documentary,and producer showcase tour.Coast to coast exposure from JFK to LAX.The life he dreamed about is now becoming reality.Working with artist that made him love what he does is now just a days work."Its only a matter of time before it becomes larger than music."Its time for the world to be introduced to his innovative ways,and when the music starts it will not be denied.Songs that move a generation,change lives,and keep families together.At this point Amato finds himself busier and more in demand than ever before.Already destined to be a future legend the work continues.The dream team of artists,management,and promotion are all in place,and the cameras are rolling in every session.So when looking for your next classic, you know to make one stop.A place where it's always more than just music,a place where making music is a way of life.Welcome to the Othergroundz.
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