A competitive brewery, Chicago's Meister Brau came out with the Meister Brau "Lite" brand in the early 70's, and when Miller acquired Meister Brau the recipe was reformulated and relaunched as "Miller Lite" in 1975, increasing Miller's production totals to 12.8 million barrels. By 1977 Miller was selling 24.2 million barrels and rose to 2nd place in the American brewing marketplace. Other brewers responded, especially Anheuser-Busch with its heavily advertised Bud Light in 1981, which eventually overtook Lite in 1994. In 1992 light beer became the biggest domestic beer in America. This is also the beer that you see drank in WWE. It is always the beer that Stone Cold Steve Austin drinks.
