Rivals.com is one of the fastest growing companies in sports media. Rivals.com has doubled its personnel in the past 24 months while adding more than 100 local writers, reporters and publishers during the same period. Rivals.com has also added satellite offices in Seattle and New York, as well as a warehouse in nearby Franklin, Tenn. In early 2006 Rivals.com added a national media group, responsible for providing the network a fresh national news perspective and anchoring its syndicated content products. Rivals.com also launched an e-commerce division in December 2005. The division, branded RivalsFanShop, was created after successfully beta-testing a storefront in summer 2005. Rivals.com generated more than 3.5 billion pages viewed in 2006, another increase of approximately 50 percent year-over-year.Rivals.com reaches more than 2.5 million readers*, a figure that is up 50 percent from the same time a year ago. As of January 2007, the company has more than 180,000 active subscribers ñ 80,000 more than in January 2005.