Established in 2001, Rhyders began with a midnight vision of a clothing line that represented A lifestyle influenced by music, urban art, and all the elements that surround it.. Since then Rhyders has been at the forefront of urban movement into a borderless global lifestyle. Much of it is owed to a strong fan base. Today, Rhyders is a dominant urban apparel brand for a wide range of customers. The brand has expanded its appeal beyond the national borders and has become a brand of international significance. The outcome has made Rhyders available in Japan, Australia, and Europe.Since day one, Rhyders Street Wear has concentrated on providing its customer with clever innovation in terms of fabrication, application, and design. The brand’s attention to detail has given Rhyders an appeal far and beyond its core urban customer.
The Rhyders marketing strategy has changed with time. At the same time continues to show our target consumer that we are not a fad...we are a way of life! In addition to the traditional mediums employed to communicate our branding message, we also employ a substantial amount of non-traditional methodology within our marketing mix. With events, online advertising, marketing, and lifestyle tie-ins, the Rhyders Street Wear marketing program is in the midst of the strongest in the industry.When you put it all collectively Rhyders Street Wear defines the lifestyle for today’s young hip consumer and provides the efficient business acumen to retail partners necessary to be successful. So go ahead, don’t hesitate, and see what we have to offer. Whether it is that you are looking to add some fresh gear to your wardrobe or in search of a distinctive product to add to your store shelf. However don’t wait to long because styles do change and are limited. Furthermore don’t forget to check back since there is constantly something new in the works at the Rhyders Street Wear plant.