I directed this for the 2006 48 Hour Film Competition. We won the award for "Best Use Of Element: Line Of Dialogue" out of 44 teams (including some that had budgets in 10k+ range)
The required elements were
Character: Sam or Sally Brown, Event Planner
Prop: Beach Towel
Line of Dialogue: "What Would Elvis Do"
Our Genre was 'Horror'
We turned it in just on time!