Advantages to Direct Mail Advertising
Quick to produce. You can prepare and mail a small promotion within days or weeks. Direct mail is perfect for quickly testing prices, offers, and potential audiences. You have complete control over the media, the audience, and your offer.
Quicker response. Not only is direct mail quicker to prepare, but response time to direct mail is usually quicker as well. You can project the final results of a mailing quickly and accurately. You can build an advertising campaign with more confidence by testing small lists, then building to larger lists.
It’s targeted. Mass advertising (TV, print, radio, etc.) can be expensive and isn’t always an option for small businesses. But Direct Mail can focus on a smaller group of targeted individuals who are more likely to respond to your offer, giving you more bang for your buck.
Cost-effective. A standard mail piece is still cheaper than a cellular phone call and land lines. The great advantage to using direct mail postcards is you don't have to worry that they'll get tossed in the trash without being read. They are already opened. Additionally, postcards are less expensive than other types of direct mail thereby saving on your marketing budget.
Direct mail is becoming increasingly popular mainly because it is a proven, cost effective medium for businesses to market their products and services to their customers.
Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets.
Flexible - direct mail can be tailored to your needs
Targetable - mail is sent to a list of customers within your target market
Branded - sending out direct mail items is a great way to promote your brand.
Have some kind of urgency factor, otherwise you may find people take your postcard and just file it away for six months or for a rainy day and never act on it.
When you see how well mail works, it becomes its own justification
American consumers have less and less free time. They can't bother wading through newspaper page after newspaper page looking for bargains. On the other hand, a postcard gives them everything they want quickly, efficiently, at a glance.
• 98 percent of consumers bring in their mail the day it’s delivered.
• 77 percent sort through it immediately.
• 55 percent of consumers “look forward†to discovering the mail they receive.
Choose your targeted demographic based on any of the following:
• Homeowner
• Household income
• Credit Score
• Business
• Age
• Marital Status
• Occupation
• Presence of Children
• Age/Gender of Child in Home
• Plus Many More
Our rates are now 20% off the regular price for all of January 2009
ï¶ Reach 5 thousand homes for just $1,852 (reduced from $2,223)
ï¶ Reach 10 thousand homes for just $3,579 (reduced from $4,295)
ï¶ Reach 25 thousand homes for just $8,356 (reduced from $10,028)
ï¶ Reach 50 thousand homes for just $16,060 (reduced from $19,207)
Please feel free to inquire,
Best Regards,
Bill Lemay
Senior Sales Representative
[email protected]
Office: 954.495.4094
Crisp Marketing LLC
110 E. Broward Blvd.
Fort Lauderdale, FL 33301
