Music:
Member Since: 9/24/2004
Band Website: protocolentertainment.com
Band Members: Protocol Entertainment quarterbacked the development of Shawn Mullins' 1 smash hit "Lullaby" on Columbia Records. Before Columbia signed Mullins, Protocol helped secure heavy rotation play at 99X in Atlanta and Q101 in Chicago, quickly establishing Mullins as the hottest buzz in the industry. Mullins went on to top the national radio charts at 1 for eight straight weeks and later received a Grammy nomination for 'Best Male Pop Vocal'. To this day, Mullins holds the record for the most number of weeks at 1 for a single since BDS was introduced as the industry standard.
"Protocol was the first radio promoter we hired for 'Lullaby'. They were a major part of the song's climb to 1 on several formats -- Thanks!" - Shawn Mullins
Protocol Entertainment has helped build the airplay foundation for other talented national artists as well such as Butch Walker and The Marvelous 3 and their hit single, "Freak of the Week". Protocol established the radio groundwork for the Marvelous 3 before they were signed to Elektra Records. They went on to grab 'Most Added' nationally at Alternative Radio and a Top 5 single! In addition, Protocol Entertainment has worked with other successful groups including the The Outfield, Fozzy featuring Chris Jericho, Brian Vander Ark of the Verve Pipe, Jennifer Nettles of Sugarland, Cowboy Mouth, Rehab, The Apples in Stereo and more.
"Protocol was the 1st company to help us go for adds on 'Freak of the Week' when 99X started playing the song, all without a record deal! It's great to have someone that represents the pride of the music scene in Atlanta" - Butch Walker
Protocol Entertainment offers consistent Radio Promotion and Marketing services for it's clients, providing informative tracking information to help market your project as effectively as possible. Protocol develops the most appropriate strategy to establish radio airplay and song visibility, giving you an honest assessment of your record. Establishing and maintaining that one-on-one relationship with the Programmers backed with continuous follow through and valued project information are the key elements for the success of any radio project.
Protocol can develop a focused radio campaign specifically for your needs, ranging from Top 40, Alternative, Rock, and AC. Protocol has coordinated a variety of campaigns including:
- Developing and Performing specialized marketing radio campaign for indie artists
- Assisting labels with their radio promotional coverage
- Quarterbacking a full fledged national radio team
-Customizing strategic campaigns with strong focus on micro marketing territories and more!
Please visit our website for more information
www.protocolentertainment.com
Influences: A highly effective and creative marketing avenue for corporations exposing their product is through product branding and music. By creating a successful partnership match for our corporate clients and artist's, we link you musically to your vision.
Protocol Entertainment has had artists connected with products such as Coca-Cola and Domino's Pizza and have had artists song featured in major commercials including 13 Stories with FORD and Keni Thomas with NASCAR.
Protocol's services focus on the following:
- Music Sponsorships - Consulting, Negotiation, Implementation
- Product Commercials and Music
- Music Licensing for Commercials, TV Shows, Movies, and Soundtracks
- Music Tours and Performances - Celebrity Events, School Tours, and Mall Based
- Branded Tours and Private Performance Event Bookings
"Randy has consistently displayed a high standard of drive and commitment as a music industry professional. His enthusiasm and dedication to his projects and his ability to discover new talent have always been impressive to me. His vision helps new acts keep their dream alive." -- Val Garris, VP Rock Programming, Cumulus Broadcasting
Protocol's team of respected alliances personally connect corporations with the highly influential music industry, strongly enhancing the ability to effectively market your product to your core target audience. With our vast experience and knowledge of the Music Industry, we are strategically set up to develop and implement many creative and unique marketing campaigns. This creates the ability for corporations to aggressively reach out, in a product awareness sense, to their potential customer base.
Please visit our website for more information
www.protocolentertainment.com
Sounds Like: ARTIST MANAGEMENT
Protocol's Artist Management division selectively works with established artists as well as up and coming acts poised for success, providing a solid picture for your career in the competitive music industry. Protocol's management umbrella also works with other Entertainment related professionals including Record Producers and Motivational Speakers.
"Protocol is a great source for finding secret weapons -- songs nobody else has discvered yet. Plus, they're an excellent source for no BS facts on the music we're considering at WZPL" - Scott Sands, PD, WZPL, Indianapolis
LABEL MANAGEMENT
Protocol can help a label by quarterbacking the entire marketing and promotion campaign for a project. This scenario is ideal for a fully funded label or artist who are in need of distribution and promotion staff needs. Protocol has partnered with other highly respected Industry professionals to create a full label management and promotion team. This unique partnership provides a label or artist with a full scale marketing unit and resources to quarterback your project. You will enjoy personal relationships with the people who work your project, and at the same time, benefit from the skills and resources of a highly professional team. Basically, we act as a complete label, developing your campaign and coordinating and managing all aspects of your project.
Including:
* RECORDING, ENGINEERING,MASTERING
* MANUFACTURING and GRAPHIC DESIGN
* NATIONAL PRODUCT DISTRIBUTION and PLACEMENT
* RADIO PROMOTION QUARTERBACKING SERVICES
* RETAIL MARKETING and CONSULTING
* PRESS and PUBLICITY
* LEGAL and FINANCIAL SERVICES
* A&R REPRESENTATION and LABEL SOLICITATION
* MUSIC LICENSING
* NON TRADITIONAL MARKETING
"I've truly been impressed with Protocol's integrity and passion for music over the past 7 years working together. They really are 'one of the good guys'!" - Chris Williams, PD, WKLS Project 9-6-1 Atlanta
And any other promotional service and need pertaining to your project all managed under the same umbrella by one team of experienced professionals who are committed to achieving the best results possible.
Protocol provides exciting promotion and marketing services, creating the most effective plan for your artist. We pride ourselves on being flexible and knowledgeable in order to help you reach your specific goals and needs.
Please visit our website for more information
www.protocolentertainment.com
Record Label: We work with many Music Industry Labels & Artists
Type of Label: Indie
