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The Fame Formula

About Me


Ever wanted to be famous? Ever wondered how those who have achieved an extraordinarylevel of fame have managed to keep it? Ever wondered what it is that that makes so many ofus so fascinated by, and even covetous of, famous people. Or what makes anyone want to befamous, just for the sake of it?
In The Fame Formula, Mark Borkowski, one of the Britain’s leading publicists,casts an insider’s eye over the astonishingly rapid growth of the fame industry, from silentmovies to the internet and the instant news age. The book offers insights into how to comebecome famous and how to maintain that fame, using the stunts and practises of great,though often forgotten, publicists as illustrations. It highlights the extraordinary leaps ofimagination that publicists used to promote movies, people and products.
These are the people who sat on and hatched an ostrich egg to promote the film The Eggand I; the people who insured Betty Grable’s legs for $1 million to her in the press;the people who restrained Tom Cruise’s sofa bouncing tendencies; the people whodressed Marilyn Monroe in a potato sack for a glamour shoot; the people who spunwebs of invented live for movie stars whose sexual preferences would have outraged thepublic in the early days of Hollywood; the people who sold a vision of Hollywood that hasbecome reality.
Borkowski has discovered a scientific formula for the maintenance of fame, which is revealedin the book, that will help anyone wishing to achieve fame to do so, using the examples set bythe great publicists as a guide to getting their name noticed.
If you sign up to this MySpace page you will receive six exclusive out-takes from The FameFormula, presenting some of the craziest, greatest and shrewdest stunts ever played on awilling public in the name of making something or someone famous, along with a selection ofrevealing photographs.
When the book is published, a competition, in association with Borders Books, will belaunched to find a talent who can be promoted by Mark Borkowski for a fifteen months, usingthe Fame Formula as a template for perpetuating their success. If you think you have the talent,beauty, skill or staying power to become a lasting celebrity, visit Borders Books online andsubmit your video from August 4th.
The Fame Formula by Mark Borkowski is available to pre-order from Borders Books online.

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VideosAlan Carr and Mark Borkowski rant about The Fame FormulaMark discusses The Fame Formula on Channel 4 NewsMark talks to Lenny BeigeMark Borkowski and Ken Campbell at book launch ..

My Blog

Fame Formula Paperback Launch

The Fame Formula Paperback launchincluding a showing of Nothing Sacred (U)Wednesday, 29th April, 7.30 p.m.Riverside Studios, Crisp Road, Hammersmith, LondonMark Borkowski celebrates the life and work...
Posted by on Fri, 30 Jan 2009 05:28:00 GMT

Nottage in the New York Post

Dustin Hoffman's interest in playing Maynard Nottage has taken the story all over the world, from India to California. The story crops up on the Cinematical website, which says that Nottage: "lived a ...
Posted by on Thu, 23 Oct 2008 13:49:00 GMT

Nottage’s family hire LA PR firm

In yesterday's blog I wrote that Maynard Nottage's family had hired PR council and were preparing a release to rebut the Times' assertion that Nottage was a hoax. They have hired Los Angeles PR firm J...
Posted by on Tue, 21 Oct 2008 15:49:00 GMT

More Maynard Nottage Movie News!

As I mentioned yesterday, there's a star name being attached to a possible Maynard Nottage biopic  and that name has been revealed in today's Daily Mail, in Richard Kay's column.He says: "Uber PR Mar...
Posted by on Tue, 21 Oct 2008 14:20:00 GMT

A weekend with Maynard Nottage

The frenetic 48 hours at the end of last week turned into a furiously busy weekend, coping with the response to the Times' article suggesting that Maynard Nottage was a hoax. I have been fielding call...
Posted by on Mon, 20 Oct 2008 13:00:00 GMT

The Fame Formula hits Canada!

Johanna Schneller and I were speaking on the Canadian CBC network's Q arts, culture and entertainment show yesterday, about the ways to maintain a celebrity brand, alongside Suzanne Somers (who is men...
Posted by on Fri, 10 Oct 2008 13:11:00 GMT

Mark talks fame at the Raindance Festival

For the Raindance Festival, Mark Borkowski, publicist and author of the Fame Formula, described as "the Obi-Wan Kenobi of PR" in conversation with Peter Dunne, former Head of International Publicity a...
Posted by on Wed, 01 Oct 2008 12:07:00 GMT

The celebrity publicist who broke the rules

This article, on the betrayal of Heather Mills' secrets by her publicist, was published, in edited form, in today's Guardian. This, however, is the unedited version.Michele Elyzabeth's kiss-and-tell a...
Posted by on Tue, 09 Sep 2008 10:01:00 GMT

The School of Night launch The Fame Formula

The launch party for The Fame Formula last Friday, by the side of a steaming pool in the glorious Artspa at Lower Mills Estate near Cirencester, went, if you'll forgive the pun, swimmingly. The much-m...
Posted by on Mon, 08 Sep 2008 22:03:00 GMT

There’s more to fame than Big Brother

Big Brother's latest series ends tonight, bringing to a close another marathon session of ogling at a group of people desperate for fame but with nothing to recommend them but dysfunctional personalit...
Posted by on Fri, 05 Sep 2008 10:01:00 GMT