hype active profile picture

hype active

About Me


Phone (02) 8011 4677

If you are an Artist, Musician or Songwriter/Producer your focus should
be perfecting your art and your only
task should be honing in on your craft.
Are you are constantly wondering what you are going to do next with your music and how you’re going to get to the next level?
Are you asking yourself- "How do I get a record deal?" "Now that I have a killer album, what’s next?"
If the answer is YES to any of the above you
have come to the right place.
At hype active we can help you answer those questions and more. We will guide you through getting the most out of your music career.
The modern music industry is constantly evolving and has become both a competitive and complex business. With the sale of physical records becoming a smaller and smaller part of an artist’s income in the current climate, today’s artists need to have a basic knowledge and understanding of how the music business operates on a business level and how to maximise income from all possible revenue streams.
Here at hype active our job is to assist you with managing your music career and to help you to turn your music into a profitable business.
Whether you are an experienced musician looking for assistance in specific areas of the music business, or a new artist who is looking for A-Z assistance, we will guide you through the process of becoming a professional in the music industry.
hype active is Australia’s premier music industry consultancy company. Clients under our guidance have been responsible for selling millions of albums worldwide. We have worked with some of the biggest labels, producers, publishers, and independent labels in the business. Using our extensive knowledge and hands-on experience, we help budding artists formulate a plan for their careers and set clearly defined goals and assist them in achieving them. We aim to make all our clients’ musical dreams a reality.
MARKETING & PR- Building your profile is absolutely essential to the success of your project. As part of our 360 degree focus, we can provide you with first class PR services. We will create an individual marketing plan to suit you. Included will be a strategic PR campaign, which will include strategies for radio, television, print and digital media (including internet).
A&R/ MUSICAL DIRECTION- We will guide you in deciding who the best people to produce, write (if applicable), mix and master your project are. We have existing relationships with leading producers, engineers and songwriters across several musical genres and access to the best recording facilities in Australia. We also have a strong business network to take care of a project after the music has been produced.
CONTRACT NEGOTIATION- (Publishing, Recording, Touring, etc) - We can provide you with informed commercial and strategic direction (including the negotation of commercial aspects of all or part of a prospective contract).
DISTRIBUTION- We will assist you in organising both Digital and Physical distribution locally or overseas.
as well as access to our huge list of contacts locally or overseas.
For more information please contact us
on (02) 8011 4677
email- [email protected]


* "How do I get a record deal?"
* "Now that I have a killer album, what’s next?"
* "Do we need a manager? A booking agent? Publicist? Merchandise deal?
* "How much commission should we have expect to pay a manager? Booking agent?"
* "Am I getting my fair share of this contract? Are the term and options structured in my favor?" * "What are mechanical royalties? What's a sync license?"
* "Should we record and release our own CD?"
* "How do we put together a killer record company demo package that will get us signed?
* "Should I fund my own Music Video?"
* "How does a publishing deal work and should I sign with someone straight away?"
* "Am I getting my fair share of this contract? Are the term and options structured in my favor?"
* "What are mechanical royalties? What's a sync license?"
* "Should we fund, record and release our own project?"
* "How can I get my music online to sell?"
* "How can I make my packaging and presentation as exciting as my music?
* PLUS MANY MORE
GRACE BAWDEN- MAN OF COLOURS
SNOB SCRILLA- HEARTBREAK SCORSESE
SNOB SCRILLA- CHASING GHOSTS
TEGAN ROGERS FT. AUDIUS - SOME MORE
SNOB SCRILLA - THERE YOU GO AGAIN
1st single of 'Day One'
AUDIUS- DAY LIKE THIS ft Tegan Rogers
1st single of Audius's 2008 album- 'Day Like This'
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My Interests

Music:

Member Since: 22/06/2008
Band Website: www.hype33.com
Band Members:

Over the past 11 years we have worked with some of the best Artists, Producers, Record labels and Publishers in Australia and Overseas. Some of our past and present clients that we have managed and consulted to include:-

THE RELIGION

- One of Sydney's finest rock bands, has just signed to Universal Music in the UK. Debut album to be released in March 2010. Def one of the acts to watch in 2010.

GRACE BAWDEN

- 15 year old Adelaide opera singer, Grace Bawden, just made it to the finals of Australia's Got Talent 2008. She recently signed to EMI Music in SE Asia. Grammy Award Winning choir, The Soweto Gospel Choir, just recorded with her.

AUDIUS (Producer/Songwriter)

- One of Australia's most accrediated producers/songwriters. We have guided Audius' career the past 8 years with over 4 millions albums sold worldwide. Writing No. 1 hit for Delta Goodrem "Born To Try" through to producing hit records for Jessica Mauboy/Flo Rida, Paulini, Rahsaan Patterson, Ricki-Lee and many many more.

SNOB SCRILLA

- Indie Electronic Hip Hop act recently signed to Ivy League Records in Australia. High Rotation on Triple J and extensive touring in Australia in 2009.

INDIGO

- Pop/Dance act, who has recently had massive air play in SE Asia and is releasing her album in SE Asia though EMI Music.

SHERMAN

- One of SE Asian biggest pop/ballad artists to come out in 2007.

VINCY

- Orginally from Hong Kong, Vincy is signed to super indie label Emperor Ent. Her last album went GOLD in Hong Kong.

KARL MORGAN

- Hailing from Perth Australia, now living in Austin Texas, Karl's soulful blues album caught the attention of US label Pied Piper Records.

plus many more.

will you be the next......

Record Label: Consultant
Type of Label: Indie

My Blog

Getting Ready for MIDEM 2010

Hey peoples, this week we have just confirmed our overseas shopping schedule for Midem 2010 in Cannes, south of France on the 24th Jan 2010. If your keen for us to shop your material, get in quick, as...
Posted by on Tue, 11 Aug 2009 17:33:00 GMT

EXCLUSIVE: Sneak peek at the Cazhmere &#8216;CAZH Money&#8217; Tee!!!

http://www.cazhmere.com/2009/08/exclusive-sneak-pe...EXCLUSI VE: Sneak peek at the Cazhmere &#8216;CAZH Money&#8217; Tee!!! Shared via AddThis
Posted by on Mon, 03 Aug 2009 04:19:00 GMT

APRA Award 2009 winners

Hey Guys, 2 of our clients, Audius and Sean Mullins aka Snob Scrilla, have won the Urban Single of the year award at the 2009 APRA awards for Jessica Mauboy's RUNNING BACK. Congrats lads, great work. 
Posted by on Mon, 29 Jun 2009 00:14:00 GMT

Shopping your CD overseas

Yepo, you got it, where are back on the road again. this time we are off to the Music Matters Conference in Hong Kong in June 09. we will be shopping some hot products, so come check us out when we ar...
Posted by on Fri, 17 Apr 2009 00:15:00 GMT

Snob Scrilla on Triple J and Nova Sydney

Hey Guys, one of our fav clients, Snob Scrilla has just released his new single, Heartbreak Scorsese, which was just added to Triple J and Nova Sydney. Bring on the rest of Oz!
Posted by on Tue, 17 Feb 2009 21:48:00 GMT

2009.....USA Radio Plugging.

Happy New Year to all our clients and artists.2009 will be an exciting year, with Hype Active ready to help guide your career. We are expanding our wings and will have some exciting news in the enxt f...
Posted by on Fri, 30 Jan 2009 02:29:00 GMT

The Religion, Sydney's Art Rock band hit the studios

One of Sydney's premier gems in the LIVE scene are The Religion. Fronted by Joe Kelly and his amazing vocal's, they have just hit the studios recording their album with Craig Cumming and Simon Cohen a...
Posted by on Tue, 09 Dec 2008 02:52:00 GMT

Gold Gold Gold:)

Hey There, Jessica Mauboy's single RUNNING BACK produced and co-written by Hype Active client's Audius and Sean Ray has gone GOLD in Australia (selling 35,000 copies) Congrats to everyone involved.
Posted by on Mon, 10 Nov 2008 12:34:00 GMT

Midem 2009- shopping your CDs overseas

Hey There, we are shopping Australian artists at Midem 2009- January in France. If your interested, let us know and we will email you more details. email: info@hypeactivecom
Posted by on Sat, 01 Nov 2008 11:00:00 GMT

Moving on up.... No. 3 on the ARIA charts!

Hey guys, we are very excited this week as two of our clients had a big hand in Jessica Mauboy 'Running Back' single, which is No. 3 on the ARIA charts. Audius and Sean ray aka Snob Scrilla co-wrote a...
Posted by on Tue, 21 Oct 2008 18:00:00 GMT