The Wine Appreciation Guild is committed to promoting wine education, the appreciation of wine, and its healthful benefits. As the knowledge of wine is spread, the core group of wine drinkers increases. It is this continuing commitment that assures the growth of the industry.
The Wine Appreciation Guild is now in its 35th year as America's premier provider of wine education, wine accessories and wine storage. When we began in 1973, there were only a handful of premium California wineries. Many big name wineries of today were in the planning stages, or had barely been established. At that time, the California Wine Advisory Board, operating under the State Department of Agriculture, was the primary provider of wine items and literature to aid in the enjoyment of wine. However, a decree by the Governer of California in 1973 dissolved the Wine Advisory Board.
The Wine Appreciation Guild was formed as the official successor in the distribution of wine accessories, and the publication and distribution of books and educational materials. This carries on a tradition of service that started in 1939. As the oldest company and the most trusted business in this sphere of the wine industry, we hope you will continue to count on us for the finest wine accessories and educational products, with the best pricing and service.
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