M·A·C

M·A·C l M·A·C Pro l M·A·C AIDS Fund
In 1984, M·A·C was established in Toronto, Canada by founders Frank Toskan and Frank Angelo. Toskan was a make-up artist and photographer, while Angelo was the owner of a chain of hair salons. Both recognized the missing element of a versatile and reliable cosmetic to be used in fashion photography. The intense lighting conditions often employed created conditions under which conventional makeup either photographed badly or didn't hold up, so the two set out to create a line that would hold up to these types of challenges. They envisioned a makeup company that would be for All ages, all races, all sexes. This later became the company motto.Make-up Art Cosmetics, better known to most as M·A·C, is a brand of cosmetics sold internationally, that originally became famous through word-of-mouth endorsements by professional makeup artists, models and celebrities.The company has become synonymous with glamour due to its ever-growing presence in the fashion industry, continued use of celebrity endorsements and commitment to cruelty-free products and universal diversity.
This Spring, M·A·C's radical new spokesperson, Fergie, introduces VIVA GLAM VI Special Edition, a soulful lipglass in soft pink warmed with mauve. She joins Eve and Dita von Teese in speaking out on behalf of VIVA GLAM. In 1994, M·A·C first launched VIVA GLAM, an outspoken deep red that was universal in its appeal and its glamour. In 1997, a second lipstick was created, VIVA GLAM II, a lightly pinked mauve. VIVA GLAM III, a foxy brown plum lipstick was launched in 2000. VIVA GLAM IV, a heartfelt rose charged with gold, was introduced in March 2002. In March 2004, VIVA GLAM V was launched in both a Lipstick and Lipglass – to a tremendous response around the world which has continued to this day, thanks to the dynamic efforts and dedication of all the VIVA GLAM V spokespeople. In September 2006, VIVA GLAM VI Lipstick made its debut, a warm terracotta-plum with pearl finish. This is coordinated with VIVA GLAM VI Lipglass, a warm, shimmering, multi-dimensional plum that is imbued with pearl. Created to be worn over its namesake lipstick.
..Everything she touches is infused with her warmth, sensuality, electric energy and what we might call Fergie magic. She recorded two albums with the hip hop/pop group Black Eyed Peas and is now focused on her solo career. Not only has she won major music awards, and had hit after hit, but she was voted one of Maxim's Hot 100 Women of 2006. Her single, Big Girls Don't Cry was her first worldwide #1 single. She's been both a girl scout and an out-of-control teenager admitting to a life of drugs, risky behaviour and dealings with gang members. “When you're young,” she says, “your hormones can rage out of control.” Her message to young people is responsible behavior. “Believe me,” she says, “Practice what I preach.”Hip-hop icon, actress, poet, designer, star, Eve is pure high-powered energy. In the late 90's she made her name as a rapper and became known as the First Lady of the RuffRyders, holding her own in this all-male pack of emcees. Her first album, Let There Be Eve, went multi-platinum and her follow-up releases solidified her place as one of the most respected female artists. Sexy and talented, she has starred in major movies, such as XXX, Barbershop 1 and 2 and the critically acclaimed independent feature, The Woodsman. Eve not only stars in, but also produces Eve, the highly successful television show on UPN.A fashion darling and innovator, Dita Von Teese, the International Queen of Burlesque, has secured her place in the global spotlight with her elegance, style and wit. She has been listed on prestigious best-dressed lists, and is a muse of haute couturiers. A trained ballerina, Dita's artful and provocative performances bring pin-up imagery to life and make the erotic fabulous. In 2005, she married alt-rocker/performance artist, Marilyn Manson. Her book, Burlesque, The Art of the Teese/Fetish and The Art of The Teese was published in 2006 (Regan Books/Harper Collins).