window trimming specifically deals with the creation of the desire to shop. it dramatizes, and emotionalize, props, mannequins, and merchandise into inviting and compelling tableaux morts (occasionally vivants) that will grab the attention of the passing consumer and sell merchandise quicker than window display. pedestrians scream, "I can't live without it," rush into the store,and, five minutes later, prance down the street wearing it. Store windows are the advertising venue with the closest proximity to whats is known in retail jargon as "the point of sale". though window are retail's oldest form of advertising, they can still deliver spontaneous customer satisfaction.windows are the great unsung heroes of image communication. they are 3-D billboards bolted to the front of the store. windows are capable of expressing whichever specific nuance of image the store wishes to broadcast , be it hipness, affordability, quality workmanship, snobbery, nostalgia, pornography, or New Age earthiness. window displays can convey the idea that the store is a place of ideas and sizzling surprise. once customers are clear about the store image, it is much easier to induce smoldering desire in those customers; they know they are about to get shagged, but they know it's going to be a good one.a strong, clear image also enables customers to augment their own identity with the identity of the store simply by becoming a patron: "I am a Wal-Mart shopper" or "I'm a Neiman Marcus customer."