Lamar Never Say Never Productions ..Richie Lamar is an artist musician with a unique appeal. Lamar is as fine a songwriter and charismatic performer as he is a musician. While growing up in western New York, Lamar was exposed to a verity of styles of music. He used this influence of musical diversity, and created a sound that's universal. To achieve this Lamar began his musical journey by attending local college in western New York, and expanding his studies to the prestigious Berklee College of Music. After leaving Berklee Lamar's songwriting ability was discovered by Jerome promotions in Atlanta Ga. Bill Jerome marketed many major bands and names in the record biz from Elton John to Earth, Wind & Fire. Bill took Lamar to New York City to work with his brother Steve Jerome. Steve a well known producer in New York who has done projects with Quincy Jones, Cameo, Olivia Newton John and Evan the Force MD’s just to name a few. He is best known for co-producing the hit "Walk Away Renay" for the band the Left Banke, and the Four Tops also had a hit covering this song. After working in New York with Steve, Lamar decided to try the west coast and warmer climate. Las Vegas is ideal for him to incorporate his charismatic musical personality.