1970sIn the 1970s, Maia started to record albums and perform shows promoting his synthesis of American soul and Brazilian music with elements of samba and baião. The movement gradually took the working-class suburbs of the north side of Rio de Janeiro, exploding in 1976 with the black movement.In 1970 Maia recorded his first full-length LP, Tim Maia, which included the classics "Azul da Cor do Mar", "Coroné Antônio Bento", and "Primavera", and topped the charts for 24 weeks in Rio de Janeiro. His first four albums were all self-titled. Next year's Tim Maia had other hits including "Não Quero Dinheiro (Só Quero Amar)" and "Preciso Aprender a Ser Só". His fourth album, released in 1973, included "Réu Confesso" and "Gostava Tanto de Você"...Maia founded two record labels: Vitória Régia Discos and Seroma. Through the latter he released the albums Tim Maia Racional, Vols. 1 & 2 that expressed his infatuation with the religious/philosophical sect Universo em Desencanto. Although these albums were not well-received at their time of release, they are now regarded as classics and saw re-release in 2005. In 1978 Maia had one of his biggest hits, "Sossego," and another success with "Acenda o Farol," both launched on Tim Maia Disco Club.
1980s and 1990sIn 1983 he had hits with "O Descobridor dos Sete Mares" and "Me Dê Motivo", included on O Descobridor dos Sete Mares (Polygram). Another milestone of his career in the 1980s was Tim Maia (1986), which had the hit "Do Leme ao Pontal (Tomo Guaraná, Suco de Caju, Goiabada Para Sobremesa)".In 1990 he interpreted bossa nova classics on an album released through his label Vitória Régia that wasn't noticed, the LP Tim Maia Interpreta Clássicos da Bossa Nova. After a period of poor presence in the media, he was again on top after being mentioned by Jorge Ben Jor's "W/Brasil" in 1993. In the same period, Maia had another hit with his re-recording of "Como uma Onda" (Lulu Santos/Nelson Motta) for a television advertisement.At the same time, he withdrew from majors, recording his next albums through Vitória Régia, including What a Wonderful World (1997), where he recorded American pop/soul classics, and Amigos do Rei/Tim Maia e Os Cariocas, with the famous vocal group. Obese and in bad health, in March 1998 he was performing at the Municipal Theater of Niterói when he became ill. Hospitalized, he died few days later. According to Tim's son Carmelo, he had suffered two cardiac arrests prior to being admitted to the hospital. In 1999 he was paid tribute in a show by several Música Popular Brasileira artists. The show was launched on CD and DVD. In 2000 he had another tribute, also released in CD.