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THE GRUEN TRANSFER…is a show about advertising … how it works … and how it works on you. It will revel in the brilliance of the industry while revealing its secrets. It will examine the multi-billion dollar business of persuasion.It starts on Wednesday May 28 at 9pm on ABC TV and hosted by Wil Anderson.The Gruen Transfer is a fast, funny show about advertising that will make you look differently at the constructed world around you.It’s not an expose... It’s not a satire. It’s about truth in advertising. Finally.