KevCoop

At the young age of 27, Kevin Cooper has quite a highly successful resume. This Bronx native was very instrumental for the success of multi-platinum and platinum recording artists such as Usher, Outkast, Carlos Santana, Whitney Houston, Shyne, Snoop Dogg, DMX and Eve to name a few. Kevin even had a chance to work with “Hip-Hop legends” such as RUN DMC, Naughty By Nature, DJ Quik and Brand Nubians; all were signed to Arista Records through its Profile Records subsidiary. His career started in the summer of 1998, while attending New York City College to pursue his BA degree in Marketing Management. Kevin worked part-time at the WB Company store on 5th Avenue, which happened to be across the street from Arista, for months either before or after his shift he would try to gain access to the record company and day in-day out he would be denied by security. Luckily on day Kevin met an Arista employee shopping at his store and she would later give in his resume for a potential internship. It was during his second semester that he landed an internship. After eight months of hard work, Kevin managed to land a full time position for the company. He was hired by Jeff House (National Director Rap Promotions) and Lionel Ridenour (Executive VP Urban Music) as the Rap Promotions assistant and quickly moved his way up. Just seven months after Kevin was hired, he was promoted to Manager of National College Radio where he worked directly with college campus radio jocks as well as managed a team of local college reps across the country.
In May 2001, Kevin was again promoted by Cece McClendon (Senior Executive VP Urban Music) and was relocated to Los Angeles to work as the new Director of West Coast Mixshow. In Los Angeles, he continued to work records from Arista’s extensive roster including T.I., Outkast, the late Lisa Left Eye Lopez (formally of TLC), and Sean "Puffy" Combs to name a few. That same year he was recognized for his non-stop dedication to radio promotion and was named Urban Network’s Rap Promo person of the year. After working the west coast market for a year, again Kevin took another promotion that brought him back home to New York. His hard work and dedication was consistent and Kevin was ready to begin his new title as the National Director of Mixshow.
In early 2003 Kevin received a phone-call from the CEO’s of Ruff Ryders, Dee & Waah Dean asking him to head their label’s Radio & Marketing department, his position would report directly to the CEO’s & the GM (Leota Blacknor). Feeling quite fulfilled with his accomplishments at Arista, Kevin decided to part ways with the company that birthed his career forcing him to now prove himself to the world by becoming an exec for the boutique label. Kevin was given the total creative control along with the A&R department to ultimately pick what songs would make the cut and what songs wouldn’t. His tenure at Ruff Ryders included the multi-platinum record releases of DMX, Eve’s sophomore album and the release of Jadakiss & Styles P solo projects.
In April 2005, Kevin pursued his dreams becoming a successful entrepreneur when he formed EarPlay, LLC. A radio promotions/marketing & consulting company that independently assisted record companies in maximizing radio airplay, street visibility and creating awareness for themselves as well as their artists. He immediately picked up clients such as DreamWorks, J Records, Interscope/Geffen Records, Capitol Records, Virgin Records, Full Surface Records and of course Arista Records and Ruff Ryders. It is no surprise that the founder and visionary for EarPlay would be street-savvy yet book smart. These key skills have been instrumental in propelling his aggressive and successful career. Today, Kevin not only continues to work the hottest major label acts as well as the up-coming stars of tomorrow, but he takes an active part in his community. He has participated and has been a featured panelist on many industry forums. He also occasionally visits JFBS Linden Hill Group Home in Hawthorn, NY where he works as a positive role model for Mentally Physically & Sexually abused teens.
Albums Worked:
The Notorious B.I.G. "Born Again" Carl Thomas "Emotional" Toni Braxton "The Heat" Toni Braxton "Snowflakes" Angie Stone "Black Diamond" Naughty By Nature "Nineteen Naughty Nine" Whitney Houston "Greatest Hits" Donnell Jones "Where I Wanna Be" Diddy "Forever" Diddy “We Invented the Remix” BadBoy Records “Greatest Hits” TLC "Fan Mail" Black Rob "Life Story" Goodie Mob “Still Standing” Goodie Mob "World Party" Next "Rated Next" Next "Welcome II Nextasy" Pink "Can't Take Me Home" Q-Tip "Amplified" Carlos Santana "Supernatural" Styles P "A Gangster and A Gentleman" Faith Evans “Keep the Faith” Faith Evans “The First Lady” Houston “It’s Already Written” Usher "8701" OutKast “Aquemini” OutKast "Stankonia" Big Boi & Dre "Presents OutKast" OutKast “Speakerboxxx / The Love Below” Dungeon Family “Even In Darkness” Total “Kima, Kiesha & Pam” Mase “Double Up” DJ Quik "Rhythm-Al-Ism” 112 "Part III" Blu Cantrell "So Blu" Shyne "SHYNE" G-Dep "Child of the Ghetto" Shaft “The Movie Soundtrack” The Nutty Proffessor II “The Klumps Soundtrack” Chingy "Right Thurr" Chingy “Powerballin” Snoop “Paid the Cost To Be The Boss” T.I. "I’m Serious” Young Bloodz "U Way" Koffee Brown "After Party” Jin "The Rest Is History" DMX "Grand Champ" Eve "Scorpion" Jadakiss "Kiss the Game Goodby” Swizz Beatz "Ghetto Stories” Drag-On "Hell & Back” Clipse "Lord Willin” Cee-Lo Green "Closet Freak" 2nd II None “Classic 220” Run DMC “Grand Royal” Baby Face “Face 2 Face” Slum Village “Detroit Deli” Rich Boy “RICH BOY” Gwen Stefani “Love. Angel. Music. Baby”
(and the list continues....)
ABOUT MY COMPANY:
EARPLAY LLC, pronounced as (Air-Play) - Is a project consulting firm that specializes in providing Radio Promotions/Marketing Management & Financial Management services to major and independent artist(s) & companies within the entertainment/fashion/beauty industries. With our individualized services, our clients will gain successful exposure & proper product placement in both major and secondary markets across the country.
SEND ALL MUSIC/DEMO'S OR POTENTIAL BUSINESS INQUIRES TO:
[email protected]