The erotic/urban/fetish/glam look is the kind of attitude that Street Chic Fashions projects, the touch of darkness that cuts the richness of the label's glamour and quality. The motto "the missing edge in fashion" is for the mother fucker in all of us. Started in 2006, Street Chic Fashions are hesitant to become too identified with any particular scene, the motto, in fact, key to the label's philosophy. "The word is about, there's something evolving, Street Chic Fashions the next big thing is here; life's for us to enjoy
woman, man, girl and boy. Putting a handcuff necklace on top of an evening dress is an important thing to us because it conveys all that you see is not all that there is. There is fashion, then there is fad. This is Street Chic Fashion"
Understandably, Street Chic lavishes plenty of attention on detail, a lot of it only evident up close. Street Chic's items are a sort of couture masterpiece of hand-made jewelry and leather. It's a headache, Street Chic admits. Or take a high tech fashion item like the iPod bags. Feeling Apple Computer got it wrong in it's design Street Chic inverted the player when worn and created a fashionable wearable anywhere leather holder of the highest quality. Glove soft leathers, metallic leathers, couture quality adornments like Swarovski crystal, all go into making up the uniqueness that is Street Chic.
Street Chic Fashions makes a statement. It says I'm young, I'm sexy, I'm my own person and I'm out for a good time. The designers at Street Chic aren't trying to appear trendy. The designs come from what Street Chic know. From fetish lifestyle, world travel, and late nights in Hollywood. Where the music is too loud, the drinks too strong, and the morning Sun too bright.
"Street Chic is a mixture of cultures and style. Our designs reflect just that. Street Chic are as diverse as our individual backgrounds. A bit punk, some goth, throw in some 80's metal, a little F1, some high tech industrial design, and a lot of fetish thrown in," says Photo Tim owner of Street Chic Fashions. "I'm used to being told you can't do that, and I hate that. I approach everything by going for the win. Just because no one has ever done it or thought of it doesn't mean we won't do it."What's in store for the future of Street Chic? "Well, things happened so fast. Street Chic has plenty of designs in the oven, we're moving into a much broader based fashion house covering more areas. The future of the brand has much in store. Stick around and see!"
