Free Love Friday’s primary goal is to showcase the Southeast’s premier independent musicians. Concerts will encompass a wide variety of musical styles allowing for a greater and more diverse target audience. Musicians will be compensated for their performances and all artists will be provided the opportunity to sell their merchandise for a profit. We hope to attract grown folks and especially the youth, because the majority of the fans will be college students or young professionals. Free Love Friday would like to elevate the careers of southeastern musicians and artists by providing them with greater exposure and networking opportunities.Free Love Friday’s target market includes a diverse group of individuals. Rather than focusing of one specific demographic, we have chosen to pursue a wider gamut of people. A Free Love Friday show will encompass a wide variety of musical styles. There is no particular demographic that we are extremely focused upon. Currently the event has a large number of bands of every musical genre interested. Individuals that would come to a show include those that listen to Funk, Rock, Reggae, Hip-Hop, Soul, Metal, R&B, Jazz, Blues and many other musical genres. Many of the groups interested in performing combine several genres in their music. Providing such a variety of music allows for a greater and more diverse target audience, compared to competitors. Free Love Friday would like to attract musically sophisticated individuals who are not afraid to experience something new and different.In addition to the diversity of bands the events will be eighteen and up allowing a younger audience to equally enjoy the shows. Free Love Friday hopes to attract a unique fan base that is open to experiencing new musical styles that they are not necessarily accustomed to. Since Atlanta is a music mecca it only makes since that a Free Love Friday show represents all of what the city has to offer. We hope to attract grown folks and especially the youth, because they are the influencers and tastemakers who will mold the future of music and art.
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