Send Her a Colgate Smile

COLGATE-PALMOLIVE AND GOSPEL STARS MARY MARY TEAM UP FOR A MOTHER’S DAY PROMOTION FEATURING THE TRIBUTE SONG “A MOTHER’S SMILE”
“Send Her A Colgate Smile!” Website Allows Visitors To Create And Share
Musical E-Cards; Launches April 24th
Colgate Palmolive announced plans for a unique Mother’s Day online promotion featuring the music of Grammy® award-winning Gospel duo, Mary Mary. By participating in the “Send Her A Colgate Smile!” promotion, consumers can honor the “Mothers” in their lives with a musical E-card featuring a verse from A Mother’s Smile – an inspirational Mother’s Day tribute song written and performed by Mary Mary exclusively for Colgate-Palmolive.
The E-cards can be previewed and downloaded FREE of charge at www.colgate.com/mothersday .
The full song can be downloaded by the first 50,000 people entering two UPC codes from participating Colgate-Palmolive products beginning April 24th, 2008. The “Send Her A Colgate Smile!” musical E-card promotion concludes May 13, 2008
“The “Send Her A Colgate Smile!” website portal can be accessed by visiting www.colgate.com/mothersday . Consumers can select from two versions of the “Send Her A Colgate Smile!” E-Card and include personal messages. UPC codes required to download the full version of Mary Mary’s Mother’s Day tribute song, A Mother’s Smile, can be found on Colgate Palmolive products such as Colgate® toothpaste, Palmolive® dishwashing liquid, Softsoap® brand body wash and more.
For more information on the “Send Her a Colgate Smile!” Mother’s Day online promotion visit www.colgate.com/mothersday .