Credits "Je ne suis rien because I've lost contrOl" (dj freeslave remix):
original edit "Je ne suis rien" by Catherine Ferroyer-Blanchard,
contains processed samples of Joy Division "Lost Control" (London Records)
Who are we ?
M-MC is an agency-lab of internet promotion and international multimedia communication & marketing.
In the music field, we are specialized in the international development and promotion of pop-electro-rock artists.
M for Music
M for Multimedia
C for Communication
Lab because we also work on applied research in this fast evolving area.
M-MC also provides consulting & training services in :
- web marketing, social media marketing (brand promotion through social networks such as Facebook)
- digital & web 2.0 strategy
- international marketing & communication
- public relations, event management
Management team
Jean-Philippe Javel is the founder and managing director of M-MC Lab. He's got a passion for music and multimedia, and more than 14 years of experience in internet, marketing and communication.
He graduated from ESSEC MBA in Paris and from a Master in business information systems at Paris University Dauphine. He was as a manager in several internet / software start-ups and consulting companies, working for various industries (media, telecom operators, high tech etc). He was the director of the internet marketing expertise and consulting center at Valoris (an interactive agency, now Sopra Group).
He wrote several books and articles about e-business and e-marketing. He's also an appreciated lecturer in several top French business schools. He's now in charge of the International marketing department at the International Institute of Multimedia in Paris.
Jean-Philippe is also a music artist in his free time. He was one of the pioneers of the underground filtered French Touch electro-pop in the mid 90s. More recently, he produced a few electro-pop and disco-house remixes, from Justice to Morcheeba. His funny and creative tracks raised many enthusiast commentsand, however he wants this project to remain underground, some remixes have been aired on indie FM radios in France, Europe, the US and Australia.
Jean Pierre is the technology guru of M-MC Lab. Expert in computer science, he's got 15 years of experience in several companies on complex IT projects. He brings his expertise to design and implement advanced innovative solutions, to automatize and boost as much as possible some heavy tasks of promotion.
He's also fond of live music and a music artist in his free time, with a pop-rock project whose myspace will soon will be launched.
M-MC Lab also works with a network of talented and enthusiast multimedia communication experts and students.
Our areas of expertise
While respecting the artistic universe, we offer skills to:
- develop the international popularity of an artist through online promotion
- improve your international communication and image
- provide efficient methods and tools to boost your online promotion through social networks (Facebook, Myspace etc) or video-sharing sites (Youtube, Dailymotion etc) and grow a buzz
- analyse your websites traffic and your fanbase, to know who your fans are, where they are located, what they like
- improve your artist website
- design and produce original and attractive multimedia promotion contents (videos, promo animation, 3D)
- find new booking opportunities, including abroad
- help negotiate and sign attractive deals with labels, mobile phone operators etc
- find and increase new sources of revenues in an era of declining sales of music CDs
Why should you work with us ?
- we bring the real expertise in international internet promotion and multimedia communication that you need to reach success
- we are used to design efficient approaches requiring only limited budgets and resources
- we respect the universe of artists, because we are also artists and we understand them
- we can work seamlessly in collaboration with management teams and labels
- our model of revenues is honest and win/win, based on a reasonable percentage of artist revenues above a certain level, which is quite fair compared to the significant value we provide to you. It is also possible for you to pay us with fixed fees for some services if you prefer.
Artists we are working with, or have worked with (see links below) :
Poni Hoax (Tigersushi / Sony Music), Nouvelle Vague (Perfect Kiss / PIAS), Suzanne Combo for her solo album out in 2010 (Sue is the former singer-bassist of Pravda, she also recently worked with Indochine), Control aka Control Freaks, Puss in Boots (PIB Store), Pravda feat. Sue Combo (Le Chinois), LaFille (Volvox), Venus Gets Even (new project of Nadeah, lead singer of Nouvelle Vague), Sohodolls (A&G), Ina-Ich (Wagram), Friendly Fires (before signing to XL Recordings), Miguel-Ange (MAS Productions)...
