Business Start Ups
> ..Small Business Start-Up Kit - Covers a wide range of topics, from selecting a marketable name to small business laws, taxes and contracts. Answers important questions, including whether to incorporate and how to price merchandise.
> ..Small Business Bible - Whether youre a novice entrepreneur or a seasoned pro, The Small Business Bible is a comprehensive, easy-to-read, A-to-Z library of everything you might need to know. Not only does it teach new entrepreneurs what works and what doesnt—giving them scores of tips, hints, insider information, and secrets of success—its also a reliable, valuable, and insightful resource for established business owners who want to help their businesses continue to grow and succeed.
> ..Start Your Own Business - Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.
> ..What No One Ever Tells You about Starting Your Own Business - Designed for people who are launching a business, whether they be first-time entrepreneurs or people who have been tripped up by the start-up process before and want to do it right this time. Using the real-life experiences of 101 successful business owners, Norman combines practical, straightforward how-to advice with interesting and memorable narratives.
> ..The Art of the Start - What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.
Careers
> ..Career Match: Connecting Who You Are with What You'll Love to Do - Career Match is designed to help people discover their ideal work. Using the author's revealing ten-minute self-assessment, the book helps readers determine their personality style, then walks them through the range of career choices best for them.
> ..The Pathfinder: How to Choose or Change Your Career for a Lifetime of Satisfaction and Success - Through goal setting, list making, and other techniques, the book leads readers though the process of deciding exactly what they want to do for a living and finding a way to make it happen.
> ..Getting from College to Career: 90 Things to Do Before You Join the Real World - In Getting from College to Career, Lindsey Pollak offers the first definitive guide to building the experience, skills, and confidence you need before starting your first major job search.
> ..Career Guide for Creative and Unconventional People - Inspiring guide provides knowledgeable career guidance, real-life success stories, and eye-opening self-evaluation tools to help artistic individuals figure out how to remain different, unconventional, and hard-to-categorize while finding work they love.
High Tech Start Ups
> ..High Tech Start Up, Revised and Updated: The Complete Handbook For Creating Successful New High Tech Companies - Incorporating some two dozen case studies spanning the technology spectrum, he presents info specific to this industry that will help you get from concept to IPO. It begins with a 14-phase schedule itemizing time requirements, necessary assistance, typical participants, major costs, main risks, and desired results for each step.
> ..Engineering Your Start-Up: A Guide for the High-Tech Entrepreneur - Updated for today's business and economic climate, the new, fully revised edition of Engineering Your Start-Up is the complete guide to launching and growing a successful high-tech company. The authors, both successful veterans of many start-ups, focus you squarely on the fundamentals of making a new business work.
> ..Entrepreneur America: Lessons from Inside Rob Ryan's High-Tech Start-Up Boot Camp - Chapters titled with Silicon Valley slang (like "Do the Dogs Like the Dog Food?" and "Sucking the Air out of the Room") help readers assess their readiness to meet with venture capitalists, determine whether consumers really need what they're offering, examine core competencies and market position, measure how the product or service matches the intended audience, and compile a winning business plan.
Investing
> ..Investing for Dummies - This updated bestseller provides fresh data and analysis on where to put your money and how to improve returns on IRAs and 401(k)s, as well as investing fundamentals like examining your investment options and considering risks and returns.
> ..Mutual Funds for Dummies - Personal finance expert Eric Tyson shares his time-tested investing advice, as well as updates to his fund recommendations and revised coverage of tax law changes, in this user-friendly resource.
> ..Investing Online for Dummies - Author Kathleen Sindell covers all the bases for the online investor including setting up stock screens, selecting mutual funds, fishing for IPOs, and online banking and trading.
> ..Trading for Dummies - It’s a simple, straightforward guide to the ins and outs of stock investing that offers a measured, level-headed approach to trading. You’ll learn the basics of portfolio management, measuring stock value, market analysis, and much more—all with a focus on risk reduction and steady profits.
> ..Futures and Options for Dummies - Filled with nuts-and-bolts advice, you’ll soon discover how to manage the risks involved and reap the rewards of futures and options trading.
> ..Commodities for Dummies - Since 2002, commodities have outperformed every other asset class including stocks, mutual funds and real estate. If you’re itching to get in on the fun and profit, Commodities For Dummies is the resource you need to find out how to break into the commodities market and understand how to trade and prosper.
Management
> ..The First-Time Manager - Loren Belker's bestselling primer on supervisory skills, The First-Time Manager, has long offered clear advice on leadership, motivation, discipline, and other tricks of the trade that are required of anyone in a supervisory position.
> ..The Future of Management - In The Future of Management, Gary Hamel argues that organizations need management innovation now more than ever. Why? The management paradigm of the last century—centered .. and efficiency—no longer suffices in a world where adaptability and creativity drive business success.
> ..Successful Manager's Handbook: Develop Yourself, Coach Others - How many times have you bought the latest and greatest management book and let it collect dust on your shelf? Management fads come and go, but leaders across the globe know that when they need substance, they’ll find it in Successful Manager’s Handbook.
Marketing
> ..Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness - Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneurs marketing bible in the twenty-first century.
> ..Gravitational Marketing: The Science of Attracting Customers - If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business.
> ..Inspired Marketing!: The Astonishing Fun New Way to Create More Profits for Your Business by Following Your Heart - In Inspired Marketing!, maverick marketing gurus Joe Vitale and Craig Perrine present the amazing step-by-step model used by today's very best marketers. For anyone who sells anything, this rainmaking sales technique lets you sell without resorting to hype, scare tactics, or any sort of manipulation. Finally, you can sell more and feel good about doing it.
> ..Mastering Online Marketing - Much like The E-Myth, Mastering Online Marketing, is not just a collection of tools and tactics. Mitch has created a solid step-by step system for you to build and sustain a thriving e-commerce business.
> ..Word of Mouth Marketing: How Smart Companies Get People Talking - A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.
Small Business
> ..The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants - In The Big Book of Small Business, Tom shares his hard-earned lessons on how to become an enlightened, effective leader, and on how to do the small things right so the big decisions work.
> ..The Small Business Owner's Manual: Everything You Need To Know To Start Up And Run Your Business - The Small Business Owner's Manual is useful for newly minted entrepreneurs as well as seasoned business owners and can be read from cover-to-cover or to quickly lookup information in the midst of a crisis.
> ..Small Business For Dummies - Want to start a small business — or energize the one you already have? This practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating financing to hiring the right people, balancing the books, and planning for growth. You'll ramp up your management skills, develop a marketing strategy, keep your customers loyal, and more!
> ..Essentials of Entrepreneurship and Small Business Management - Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash flow, building a competitive edge, and debt/equity and site and location considerations.
> ..How to Succeed as a Small Business Owner ... and Still Have a Life - Use your business as a tool to enhance your personal life - Set ambitious goals and achieve them - Develop a real, working business plan - Use values to provide guidance to your staff - even when you're not at the office - Get the right people on your team and keep them there - Delegate effectively - Create a "self-healing" culture that practically fixes its own problems
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