Choong Family are a collective of professional artists, each with extraordinary talents and all aiming for one ultimate goal: success. The group consists of Afix (rapper), Scandal (singer/rapper) H.T (singer) and Nutz P (rapper) and collectively the group offers an amazing new sound whilst portraying reality. The resonance this group creates fits into all aspects of the new wave of Hip Hop and R&B. Formed out of friendships through the years the group has evolved into one of the foremost forces in the UK urban scene. This makes the group even more formidable as they really know each other and their respective talents.
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The group's vision to take its sound worldwide and to help define UK urban music as a world respected force, in the vein of Loose Ends and Soul II Soul. Choong Family breaks the borders between the various urban genres of hip hop, soul and R&B. The group's staple is the creation of holistic songs that encompass more that sheer lyrics and sounds.
Radio
Playlists - Kiss FM A List, Choice FM A List, 1Xtra Playlist B List
National / Regional - Firing Squad (Kiss FM), Westwood (Radio 1), Phoebe One (Choice FM), Ras Kwame (Radio 1), Big Ted & Shortee (Kiss FM) Tim Blacksmith, Blacksmith Productions, Jenny Francis (Choice FM), DJ 27,(Choice FM), Richard Blackwood, (Choice FM) Dave VJ ( Choice FM), Masterstepz (Choice) FM, BBC Radio Lancashire
Community Stations - Déjà Vu FM, Love2Radio.com, Freeze FM, Invincible Radio, Juice FM, Hot 92 FM, Vizion FM, Xtreme FM, Flames 94.4 FM, Wow FM, Genesis, Wow FM, Station FM, Station FM, Supreme Radio, Y2K
Interviews - Westwood Rap Show (BBC Radio One), Big Teds Smoove Grooves (Kiss FM) Itch FM, Invincible Radio, Xtreme FM, Station FM, Mystic FM, De Ja Vu, Y2K, Station FM & Juice FM
Press
The Sun newspaper - Memory Lane single 4/5 review, Independent Music Magazine article, Best Of British magazine 11 page coverage, ID Magazine, Young Voices, New Nation, Touch Magazine, Whats Poppin, South London Press, Invincible magazine
TV
Videos - Fall Back, Memory Lane, More Murkin, Pain Dont Stop
MTV Base Chart - Memory Lane Number 2, Fall Back Number 3
Channel U - Fall Back Number 1 on 6 consecutive weeks (July Mid August 05)
Channel U - Memory Lane Number 1 on (whilst Fall Back goes back up the chart to Number 9) Channel U chart - More Murking (reached no. 5) Channel U chart - Pain Don't Stop (reached no. 9)
Awards
Best Of British (Channel U) Award
UMA Awards - Nominated for best video
Gigs
The Game Concert at the Empire Club (Milton Keynes), Missy Elliot After Party at the Hammersmith Palais (London), Club Detention Under 18s party (Uxbridge), Blackstreet Concert at the Hammersmith Apollo (London), 100 Club (London), Cargo (East London), Rise Festival/London United Concert (London) Princes Trust Nokia Urban Music Festival (London) Acfest 2002 (Birmingham) Edinburgh Festival, (Scotland)
Toured London, Edinburgh Bournemouth, Luton, Birmingham, Reading, Milton Keynes, Manchester, Liverpool, Wolverhampton, Nottingham
Click play to watch Memory Lane