It is known in the fashion industry that clothing becomes free advertising once a logo or company name is placed on it. But we've decided that instead of promoting ourselves, we'd like our patrons to wear clothing that provokes thought or makes a commentary as to what goes on in our world. Whether it's perceived positive or negative, our major objective is to promote positive thinking through fashion. We invite others who share a like mindset to wear these thoughts. As you may have noticed, our insignia is a fist. Our fist stands for empowerment for all, something which we believe everyone needs. We hope that as you explore our website you enjoy our product because we've enjoyed making it.
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