Bio
What is So Crucial?As inspired by Michael Dadourian, So Crucial is the embodiment of all words that depict what is hot . . . what is cool . . . what is awesome . . . what is dope . . . what is sick . . . what is NOW.
So Crucial is . . . HOT to the tenth power.
So Crucial is . . . the phrase to say . . . the words to be heard.
So Crucial is . . . out of the box.
So Crucial is . . . a feeling, a person, a thing, an event, a lifestyle . . .
So Crucial . . . you either get it – or you don't. You either got it – or you don't.
What is SO CRUCIAL to YOU? Do you know?
You can't be told what So Crucial is to you or what is So Crucial to you. Michael Dadourian would say, "So Crucial is everything in your life that makes you smile and feel naturally high."
What inspired the phrase, So Crucial?
While in college earning his bachelor's degree, Michael Dadourian met a group of guys who would later become his great friends in life. So Crucial was the phrase used by the group to best express everything that was beyond just cool. Soon, any and all similar adjectives lost their power and influence – words like hot, cool, awesome, sick and dope became tired words of the past . . .obsolete. So Crucial became the quintessential phrase that understood the meaning and captured the essence, but without boxing it in. What exactly does that mean? So Crucial is the exact phrase for something that words cannot exactly describe. The indescribable things that make us feel so high! So Crucial can be a party, an album, an event, a car, a person: a girl, a guy . . . life!
And who is Michael Dadourian?
Michael Dadourian is a certified personal trainer, a model, an actor, a writer, and an entrepreneur. He has appeared in numerous magazines and websites, and has also done commercial work as an actor. He has traveled across the country in pursuit of his dreams, and he is currently working on his first book, producing a fitness DVD, and expanding his clothing line (prelude So Crucial).
Media
MD and Willy Northpole of D.T.P
Willy Northpole - Body Marked Up
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