William Castro, CEO and Founder of Unique Auto Sports, is one of the most renowned car customizers in the auto industry. Castro has customized cars for a “who’s who†list of A-list entertainers and athletes, which include LeBron James, Jason Giambi, Gary Sheffield, Pamela Anderson, Yao Ming and NASCAR champ Tony Stewart amongst many others.
This past year, Castro took the Unique Auto Sports brand to another level by designing the new Pontiac G8 sedan, alongside international Hip Hop star, 50 Cent and leading car manufacturer General Motors. Castro was able to collaborate with the star to bring his vision to life with the addition of DuPont Torch Red exterior paint job, twenty-two-inch chrome wheels with deep-dish seven-spoke design, Low-profile Pirelli Scorpion Zero tires, Tinted glass with Llumar film, Custom “50 Cent Unique Autosports Edition†exterior badging and a 800-watt JBL audio system, with complementing amps and a subwoofer. The creation brought a youthful and aggressive appeal to the brand and helped Pontiac debut the G8 sedan during the 2007 SEMA show in Las Vegas and showcased the car around the country.
Born and raised in New York’s Lower East Side, Castro first got the bug to enter the car industry after taking on a job at a local restaurant where he was a valet. Realizing the extra care the luxury car owners often gave their cars, Castro decided to create his own shop where he specialized in washing and waxing. More than 10 years later, the Latino entrepreneur has built the Unique Auto Sports brand beyond the confines of its Long Island based location to gain national exposure for making whips “unique†to its owners with designs that range from customized interiors and paint jobs to putting a stripper pole in a vehicle.
For three years, fans were able to view Castro’s creative genius on the Speed Channel, where his show “Unique Whips†was a fan favorite on the network before Castro decided to move in another direction without the network. Recognizing the increasing value of his brand, Castro now seeks to parlay Unique Auto Sports into a household name brand thru auto parts, branded clothing, licensing opportunities and another show, which Castro is currently taping.
“My customers appreciate the fact that Unique Auto Sports treats its customers with class and appreciation whether you or a world class athlete or a regular guy who just wants to spice up his ride,†says Will Castro, CEO of Unique Auto Sports. “As an entrepreneur, I believe in going above and beyond in all of my business endeavors. This makes my customers go tell their friends about the Unique Auto Sports experience.â€
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