A typical in|ur reader is a person who is environmentally conscious and who strives to live sustainably, use an electric car, ride mass transit or get to work via foot power, practice yoga, and eat natural foods…and who doesn’t feel guilty drinking (organic) beer now and then and wearing fashionable (sustainable) clothing. Here atin|ur, we pride ourselves on speaking to urban, conscious folks from diverse walks of life.
in|ur readers seek balance in their daily lives. They want to live as consciously and mindfully as they can without compromising themselves or the quality of their lifestyles. Our readers do everything they can to reduce their carbon footprint and are continually looking for ways to balance their lives with healthful practices (such as yoga, meditation, preventive medicine) and personal growth, while supporting the planet.