A simple concept of supporting emerging New Zealand designers.....New Zealands top designers, well established and reletively unknown alike, all come together under one roof - Etch. When you shop at Etch, not only are you supporting local industry, but you will also wear unique pieces that cant be found anywhere else in the world. Essentially, fashion is about originality and the ability to create your own individual statement. This is the single driving idea behind our Tauranga-based store. Etchx - made in New Zealand.Karen Walker--Lonely Hearts--Salasai--Sera Lilly--Twenty Seven Names--Jaeha--Sherieyvonne--Ginger Lover--D_Luxe--Chelsea Thorpe--Mala Brajkovich--Stolen Girlfriends Club--Penny Fogo--Deadly Ponies