SWEETISHWHEN URBAN MEETS THE CITYThe Sweetish label was created and founded by Richard Sweetman. He has West Indian roots, and originally came from a musical background, but always had an eye for style and individuality, therefore has turned his hand to fashion taking his creativity to new heights. Here is a talented artist from Notting Hill Gate, part of the crop of young designers creating a buzz amongst the fashion world. His taste and knowledge for designing, customising, creating a concept and production makes the Sweetish label and explosive idea.When Urban Meets The City is a concept hat Richard came up with years ago. As a child the idea of a 9 to 5 life never crossed his mind and he never saw himself in a classic 3 piece Saville Row Suit. There was always something that looked very restrictive about them, which reflected the lives of those who wore them. Richard was not a boy nor is a man who wants restrictions, instead by customising the suits and blazers these otherwise boring items become super chic, head turning outfits that everyone is talking about. This is Sweetmans way of giving the whole Saville Row Experience the finger.Richard is involved 100% from beginning to end in the designing to the production and the promotion of all the pieces in the Sweetish range. It is a great passion hes had for many years, even though the label is new, and watching him work his magic on their creating stages is a truly wonderful experience, he works with evident pleasure and a huge amount of respect for his team.The mens collection of suits and blazers are customised by adding parts of vintage denims which may also be bleached in parts for extra effect, coloured zips and even neck ties to make the classic pin stripe suit the slickest outfit youll have hanging in your wardrobe. Also, the oh so yesterday tweed jacket re-vamped with hogs fur will make up part of the Sweetish Couture range. One offs are guaranteed, no two outfits are ever the same.The ladies collection is funky and super sexy. Customised blazers using again vintage denims, coloured ribbons, zips and graffiti. And if youre going for a more classic look then maybe a low cut jacket with fur collar and corseted back will make the desired impression. The beauty of the Sweetish designs is they can be dressed up or down to suit any occasion. Wearing Sweetish is about standing out in the crown and make a fashion and lifestyle statement.Sweetish is relatively newly established but already boasts clients such as Lemar, Robbie Williams, Ramon Calliste from Manchester United and the Wales International Football Team and also many top London models.Discover an artist who never waits for other peoples inspiration to dare his differences. He is a trend setter I found this layout design on PureLayouts.com - check out their MySpace Layouts .
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