Carlos Henrique (name) KK (nickname) elektro-formula (his self-described creative process – to make it clear that he is not a musician). A journalist and radio broadcaster, KK worked as an announcer, producer and program director at Radio Excelsior, "The Sound Machine," in São Paulo Brazil (1975-1978) and as an announcer at "The Happy Sound of the City" Difusora Radio in São Paulo (1978-1980). At the same time, he worked as a journalist and announcer at both Globo and Cultura Television in São Paulo. He was at the latter for 13 years and anchored the "Cultura 60 Minutes" newscast. In 1998, he left television to dedicate himself to voicing ads – work which he had first started in 1984 (he is one of the most sought-after voices in Brazil). The music came forth four years ago (out of a need to create).