Sometime in 2004 iCON the Mic King got up with Chum the Skrilla Guerilla, and the two had an idea to do an EP together and call it "Mike and the Fatman", inspired by the popular 80's show. So now fast forward to April 2007, the album finally sees the light of day to mostly good reviews, and good reception from fans as well. However, with iCON and Chum being the constantly evolving artists they are, they thought that three years later, that album was an antiquated sound. Also, Chum wasn't quite so fat anymore.
Now, in the year 2008 with things basically being do or die for many independent artists and on the eve of hip hop's third renaissance, iCON and Chum decided we all needed something new and refreshing. So the two started recording a new album, with a new, sort of accidental but natural sound. They were having fun, and it reflected in the music. It didn't exactly fit within the whole Mike and the Fatman thing. So with the new feel, and the two's intimidatingly large egos, they decided no one in the world is as cool as them and it was time to teach people how to be cool. So with this new mission in teaching the world how to be cool, and ushering the third renaissance, they abandoned Mike and the Fatman all together, and became Cool-Aide!
The sound is refreshing, and more musical than ever before, bringing back the feel good party vibe to music. iCON using some melodic flows, even to the point of singing (SINGING??), and very real common man type subject matter. Production wise, Chum's approach is still in your face, but with a very strong musical element to it, using live instrumentation (guitars, bass, keys and horns) for the most part on his own.
After a name change, and a new musical outlook on things, the duo still let everything speak for itself. When you listen to Cool-Aide, or see Coo-Aide perform, it's a party, not a show, a party. You listen and see Cool-Aide to have a good time, not to stand around and watch people rap. Of course, they also aide you into being cool.
COOL IS BACK, COOLER THAN EVER, AND IT'S SO PIMPADELIC!!