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Hello Fans...Quick Update: 1. After rocking Austin, TX during SxSW, the label's worst kept secret is officially out there: We're pleased to announce that Planet Creature & Magic Shoppe have officially joined the label. Stay tuned for an EP from them sometime this summer.2. New album also out this summer from The Hoa Hoa's. Tentatively titled "Pop/Drone/Pedals" we think it's one of the most exciting album to come out of Toronto in quite some time. Expect heavy touring and vinyl.3. A compilation highlighting some of our favourite local acts is still in the works. And lastly...4. Stay tuned for announcements re: our next big showcase/show. We've garnered quite the rep for some fresh ideas and we'll be sure to show off another one very soon.Much love all the time.

My Blog

Pop Matters Likes The Hoa Hoa's' "Sonic Bloom"

The Hoa Hoa'sSonic Bloom(Optical Sounds)US release date: 4 June 2009 By Ian Mathers Am...
Posted by on Thu, 04 Jun 2009 13:40:00 GMT

Bricolage Music Digs The Hoa Hoa's

Bricolage MusicThe Hoa Hoas March 28, 2009 .. Saturday morning coming down. If only the song was written a day earlier.It wasnt meant to happen like this. The plan was set, the deal hadbeen...
Posted by on Wed, 08 Apr 2009 14:47:00 GMT

Martiniboys.com re: CMW "The Hyped & The Humbled"

Canadian Music Week 2009: The Hyped and The Humble        By Richard Trapunski Last Updated:March 09,2009 5:39:19 pm....Although not quite as glorified as its summer cousin North by Nor...
Posted by on Thu, 02 Apr 2009 13:50:00 GMT

CMW 2009 Reviews

.. The DisraelisToronto ON, March 11 to 14 By Scott TavenerWhen nu-gaze displaced post-punk revival as the faux-genre du jour (youdidn't know?), someone thankfully forgot to tell the Disraelis. ...
Posted by on Wed, 01 Apr 2009 09:25:00 GMT

NOW Magazine Reviews Optical Sounds Legion Party

The SceneShows that rocked Toronto last week Sat, Feb 21 OPTICAL SOUNDS PARTY at Canadian Corps Legion Hall Rating: NNNN Machetes Jen Simpson gets her glam on at the Canadian Corps Legion Hall Satu...
Posted by on Sun, 01 Mar 2009 14:06:00 GMT

Citynews.ca Reviews Optical Sounds Legion Party (Pics!)

Legion Heirs: Toronto's New Music Scene Taking To The Lodge? Wednesday February 25, 2009 Story & Photos Aaron Miller, CityNews.ca ...
Posted by on Sun, 01 Mar 2009 14:02:00 GMT

Ten Questions w/ Richie Volume (From Trip Inside This House)

Thursday, February 19, 200910 QuestionsHailVoyagers! From our colder-than-a-very-cold-thing subterranean lair webring you yet another installment in this ongoing "Pick Their Brains"extraction exercise...
Posted by on Sun, 01 Mar 2009 14:00:00 GMT

Trip Inside This House Review "Sonic Bloom"

The Hoa Hoa's (Sonic Bloom) Optical Sounds 2008This record willget your toes tapping and your head bouncing. Its pop modernpsychedelics at its best. A wide variety of instruments are used insimple mel...
Posted by on Fri, 30 Jan 2009 12:45:00 GMT

NOW Magazine Dug Our NYE Bash

Shows that rocked Toronto last weekWed, Dec 31 OPTICAL SOUNDS NYE PARTY at St. Stephen-in-the-Fields Rating: NNNNThis past year saw the birth of the Optical Sounds imprint as well as the labels quick...
Posted by on Thu, 08 Jan 2009 11:11:00 GMT

Thank You, Happy 2009!

Wow. The Optical Sounds New Years Eve Bash (In A Church) was even better than we ever could have imagined. The venue was terrific, the projections and lighting adding to an already dynamite venue. The...
Posted by on Fri, 02 Jan 2009 15:48:00 GMT