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Millions and millions of dollars are spent each week on advertising campaigns to give consumers the perception that bottled water comes from some pristine mountain spring or magical underground aquifer, assuring purity and quality. However, the fact is that bottled water is oftentimes little more than just tap water in a bottle... sometimes worse!You see, the federal regulations that govern bottled water require it to be only as good as tap water, not better. There are no regulations or requirements that bottled water be any higher in quality than tap water, and according to some recent studies, it may often be of lower quality.The fact is that people pay from $1 to $4 a gallon for the perception of higher quality, when in fact the quality of bottled water is at best unknown! Over 90% of the cost of bottled water is in the bottle, lid and label.The bottled water industry is full of deception and questionable ethics. Industry lobbyists successfully fight every year to keep bottled water companies from having to abide by even the minimal health standards set by the EPA for tap water. The FDA, which regulates bottled water, states that "Companies that market bottled water as being safer than tap water are defrauding the American public."