One of the key elements to a musician’s/band's success is their PRESS KIT.
It contains whatever promotional materials a band has and is used in every facet of a musician’s career, most notably in getting gigs or interest from a record company.
Many people, musicians included, have no comprehension of the amount of mail promoters and A & R reps receive from bands. From beginners to established professionals all musicians need to make money and persons in these two positions are the key to a band's/artist's success.
This often results in a literal heap in a closet or separate room somewhere. Obviously that means many people are being overlooked.
To keep your material from falling into this category it is imperative that your package immediately distinguish you as both professional and worth a listen.
One of the most basic ways to distance yourself from the ambiguous masses is to generate a professional looking Press Kit. Most often musicians haphazardly throw together whatever is at hand and even if they have all the proper components the package comes off as confusing, amature-ish or lackluster.
The solution to this is to develop a theme in presentation that will make any single page recognizable as being from your promo kit. This often involves a particular layout style or color scheme but can also be tied in to the band or musician’s name.
Regardless, a well organized, professional looking approach shows a level of seriousness and forethought that will separate you from the amateur submissions.
One of the key components in establishing a professional image comes down to what materials are used in the packaging. Be realistic about what you can afford but remember that in the music industry the first impression can mean life or death. Photo copies get you nowhere and will guarantee your information gets tossed in a pile.
The Press Kits we design are organized in a unique looking booklet complete with 3 inserts (that can be double sided) and room for a promotional CD and business card. Front, Back and both Inside Cover Pages also offer room for information or pictures.
That's 10 surfaces to play with!
Enough said, examples of our work speak for themselves!
Have a look!