Bobby Creekwater

“Music started in my parent’s home, listening to my father’s records. The soulful records helped me as far as the emotions I bring in my music, and the more contemporary artists helped me shape my cadence and delivery.” Bobby Creekwater
His music is un-deniably southern, but better rounded than some of his contemporaries. Born and raised in Atlanta, Bobby Creekwater brings a different core to southern music. Counting the likes of Stevie Wonder, Aretha Franklin and Marvin Gaye as musical as well as social influences, the 27-year-old wants to say something worth being heard. Falling in love with music at the age of 12, it wasn’t until the young musician turned 16 years old that he finally found his direction. Growing up in humble beginnings, his mother was his strongest support system instilling in him morals and values that built a strong foundation for Creek on a social scale. Dreaming outside the norm of what society expected he was the first in his family to embark on a musical journey.
“I’m a dreamer,” he confesses. “I aspire to be great. Now I can’t speak on other people and what they aspire to be and what their intentions are in the music scene in Atlanta, but in my humble opinion, you get a lot of people that settle. There is so much to offer with this music thing. They settle to reach a certain number of people or to not go outside the box and explore music or to simply allow their records to be cookie cutter without really being themselves.”
Right after high school, Creek and his group Jatis were offered a deal with Steve Rifkind’s Loud Records, then the home of powerhouse acts like Wu-Tang, Big Pun and The Liks. With a love for the art and dedication to make something out of it, Creek made his way to New York City. Unfortunately, Loud Records folded soon after, and Creek found himself packing to return home. Even after leaving Loud records, Creek still maintained a good relationship with his A&R, Sean Kane. When Kane heard the records Creek was making in ATL, he played them for an A&R at Shady Records by the name of Riggs Morales. Once Riggs heard the songs it was all love. After their first meeting in New York, everything took off making Bobby Creekwater the latest addition to Shady Records. According to Creek, the best thing about being a part of the Shady camp, is that they let their artists breathe, allowing them to be themselves with their projects. For Bobby Creekwater, it’s bigger than hip-hop.“Music gives me the opportunity to do something positive beyond my living room, beyond my block; it gives me a voice to spread a positive message. Hopefully somebody can hear it and grab on to it, and hopefully use it as motivating factor in their life.”
In 2004, Creek and his partners D Brown and Big Reek launched Blackout Music group; an independent label and entertainment company under which Bobby Creekwater is also signed as an artist. In 2005 Creek released his first mixtape with DJ Don Cannon of the Aphilliates Music Group titled “Anthem to the Streets”; a mixtape that was very well received by media and fans alike. Following up in 2006 with “Anthem to the Streets 2” Creek re-enforced his position in the game. His lyrical abilities and perseverance were once again showcased in December of 2006 when Eminem and Shady Records released The Re-up, which went platinum in the USA and India, and double platinum in New Zealand, selling over two million records worldwide. In 2007 Creek released Back to Briefcase with DJ Infamous and most recently he got back from a 5 city tour in Europe. “Anthem to the Streets 3” is due to be released in summer of 2008 introducing a more developed and refined Bobby Creekwater. He is also working on an 8 track mixtape with Alchemist titled “Second Hand Smoke.” All this hard work is only an introduction for what’s to come as Creek plans to release his debut album under Blackout Music/Shady Records titled “A Brilliant Mistake” sometimes later in the year. The date is yet to be determined as Creek is a bit of a perfectionist and believes first impressions are everything. The project boasts an array of producers like Mr. Porter from D12, Don Cannon, K.O from Grandhustle, Eminem of course, The Alchemist, D’Focis, as well as some production from Creek himself. Up to date he has been in the studio with artists like Stat Quo, Obie, Ca$his, Bo’hagon, and a couple of others but has not definitely made his choice about the final features. With this album, Creek wants to do for his listeners, what music did for him before he knew about the signing bonuses and things of that nature – when he loved the craft for what it was. “I was influenced by the great rappers and it’s contributed a lot to my life and I want to be able to give that same thing to someone else. I feel like I’m obligated to do so.” Creek says