True to their name, The Cubists are taking a Picasso and Braque approach to pop. All the structures and strictures remain intact – the chorus and verse, the bridge and hook – but they have been bent, twisted and manipulated, expanded and enhanced beyond expected boundaries.
Over the course of seven material-mining years the Augusta, Georgia-based psych-rock act has evolved from earnest power pop trio to something bigger, bolder and infinitely more complex. Incorporating dense orchestral arrangements, electronic experimentation, found sounds and field recordings, The Cubists have grown in both size and scope. Channeling disparate musical elements and personal loss the band has emerged with the sprawling debut full-length, Mechanical Advantage.
Recorded over the course of nearly two years at home and with Athens, Georgia producer David Barbe (Drive-By-Truckers, Cracker), Mechanical Advantage, marks the bands first proper recording effort, as well as the first release for their Augusta based label Semi-Precious.
Incorporating principal songwriter Noel Brown’s love of psychedelia and electronica, guitarist Marcus Barfield’s interest in both classic rock and atonal jazz and Chris Carrick’s intuitive and dynamic drumming, The Cubists, which now include multi-instrumentalist Eric Kinlaw and bassist Jack Craig, have made a record that is equal part punk rock and psychedelic pop, orchestral arrogance and heart-on-sleeve humility.
It was the unexpected death of Brown’s father, himself a musician, that prompted a more serious approach to music; allowing the songwriter to channel the loss through his sonic endeavors. But it would be a mistake to think that the music of The Cubists is an exclusively somber affair. Rather, it represents a wide spectrum of emotion…and there is plenty of hope and exuberance thrown into the mix.
MECHANICAL ADVANTAGE is now available through CD Baby....
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MECHANICAL ADVANTAGE is being promoted to press and radio by Team Clermont...
