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New Bein’ Enterprises is an innovator and leader in the Natural and Ethnic Hair Care industry. Since its inception in 1991, it has moved steadfastly introducing new concepts, products and services into the industry.New Bein’ has maintained a holistic approach to natural hair, founded on the principles of healthy, all natural ingredients, caring, education and empowerment. With this foundation New Bein’ created many ‘firsts’ in the industry. Its founder, Nekhena Evans, became one of the first licensed Natural Hairstylists in NYC in 1994. By then New Bein’ Natural Hairlocking Salon, was well established since it began in 1991 promoting a new standard in the practices of natural hair care services. In 1993, Ms. Evans wrote the first book on the subject of “Hairlocking” a re-emerging traditional Africentric hairstyle which is popular today (Hairlocking: Everything You Need To Know). In 1995, she created Intertwined, NYC’s first and only Natural Hair Conference designed to meet the needs of both professionals and nonprofessionals through education and empowerment. This conference grew beyond Natural Hair, to include emphasis on Health, Beauty and a Natural Lifestyle.With this solid foundation in Natural Hair Services, in 1994 New Bein’ began to create hair care products for the unique needs of “coiled hair textures.” This line of all natural, moisture rich products developed into a high quality, five(5) product line today. Around this time, New Bein’ also began to create a new concept in natural hair care; Hair Jewelry for Ethnic Hairstyles i.e. locks, braids and twists. To date, New Bein’ has developed one of the most extensive collections of hair jewelry for ethnic hairstyles anywhere. The Hair Jewelry reflects the symbolic and cultural heritage of Africa and other indigenous cultures.In 1999, New Bein’ launched it’s website www.newbein.com. Today in 2006, it is one of the most highly respected websites on Natural Hair Care on the internet, serving the needs of natural hair customers globally. New Bein’ also has affiliates nationally and internationally which sells its products.New Bein’ will continue its vision of “Beauty as a way of Life!” We believe Beauty begins with inner beauty; self love, positive self-esteem and self-identity. New Bein’ will continue to focus on empowerment through education and to innovate products which promote a lifestyle of natural beauty, health and well-being. These will include products not just for hair, but for health, the body and the home.