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Urban Wheel Awards

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Volunteers Needed for 13th Annual Urban Wheel Awards
DETROIT (Oct. 28, 2008) – On Wheels Media is preparing for the 13th Annual Urban Wheel Awards (UWA) and volunteers are still needed in all areas. Held in conjunction with the North American International Auto Show, the award show will be held Jan. 13, 2009, at the Detroit Opera House. The next volunteer meeting is Nov. 11, 2008 from 6. to 7:30 p.m. (location TBD).
Volunteers are needed for various duties. The list of committees includes: Meet N Greet, After Glow, Event, Public Relations, Transportation, Security, Student Awareness/Scholarship, and Hospitality. Working the event gives you the opportunity to gain valuable experience in your field and is a great resume builder.
The Urban Wheel Awards, considered the “Academy Awards” of the auto industry, honors pioneering automotive industry leaders who transcend the mainstream and embrace diversity. It serves as an educational vehicle to increase awareness among minority audiences about the importance of diversity to the industry.
With the theme of Fashion, Stars and Cars, the event brings together celebrities, media, suppliers, dealers, business and community leaders, as well as youth to celebrate the importance of this industry in our lives. Be part of the celebration and become a volunteer.
For more information on the Urban Wheel Awards please visit www.urbanwheelawards.com. To become a volunteer or to request more information, ontact Tiffany Nance at [email protected].
On Wheels Media is an automotive multi-media communications company that produces print, digital, broadcast and events. Publications include African-Americans On Wheels, Latinos On Wheels, and Asians On Wheels magazines, which are distributed in more than 100 newspapers throughout the United States and have a combined readership of 8 million. The company also produces automotive events and launched the first automotive magazine web site www.onwheelsinc.com in 1995. On Wheels Media established the Edward Davis Education Foundation, a non-profit organization to provide scholarships, internships and mentoring to students pursuing careers in the automotive industry and communications. Visit www.onwheelsinc.com for more information and to sign up for your complimentary digital subscriptions.
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Randi Payton President & CEO On Wheels, Inc.

 

Driven by his own storied background in the automotive industry and passion to fill a void in reaching communities of color with automotive communications, in July 1995, Randi Payton founded the first national media company dedicated to educating ethnic minorities about the auto industry, its products, and services. Payton’s vision established the core of his company’s mission – to provide the multicultural marketplace and the auto industry with up-to-date automotive news and to foster diversity in the industry’s workforce, advertising, communications, and philanthropy. As a result, today, Payton is president and CEO of On Wheels, Incorporated, and the nation’s only multi-media automotive communications company for African American, Latino, and Asian consumers.
The company’s first publication, African American On Wheels (AAOW), launched 13 years ago as a bi-monthly magazine. Today, AAOW boasts a circulation of 750,000 and continues to grow. Among its achievements, AAOW was the first major automotive magazine to establish a Web site, launching what is now www.onwheelsinc.com , in its first year. Significantly, AAOW was the first minority media publication to attract luxury advertisements with its first issue featuring support from Jaguar, BMW, and Mercedes-Benz. AAOW was also the first minority-owned publication to distribute nationally in minority newspapers and mainstream dailies, including The Washington Post, The Detroit Free Press, The New York Daily News, and the .. ..Miami .. .. Herald.
Through On Wheels, Inc., Payton has also established the Urban Wheel Awards. Now in its twelfth year, the event has become the automotive industry’s most significant diversity award. Sponsors and participants include an impressive list of domestic and imported automakers and a growing number of financial and media companies. The event celebrates the growing diversity in the auto industry and recognizes individuals that have fostered its growth. Payton was again ahead of the time when he launched Latinos On Wheels (LOW) in 2001 with a quarterly circulation of 500,000 in 37 Latino newspapers nationally. LOW was re-launched in June 2006, along with Asians On Wheels at 137,000 circulation. Both publications serve second and third generation ethnic Americans who primarily read and speak English and buy more new vehicles, a growing demographic the industry had not yet tapped into at the inception of the publications.
In April 2006, Payton was honored by Folio magazine as “Top 40 Industry Influencers,” shaping the magazine business. In recognition of his many efforts, that same year, he also received the National Media Corner Stone Award from the U.S. Department of Commerce’s Minority Enterprise Office. On Wheels, Inc. was also honored as one of DiversityBusiness.com’s top minority-owned businesses. With this growing list of honors and his commitment to community and industry education through the nonprofit arm of the company, the Edward Davis Education Foundation – named for the first African-American to receive a new car franchise in the .. ..United States .. .. – Payton continues a innovative legacy in multicultural business development.