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Professionalism, perseverance, and overall determination are three of the most important characteristics that James Jefferson possesses. Born and raised in Philadelphia, PA, James knows the meaning of overcoming obstacles and peer pressure to achieve your goals by any means necessary. A star football player for LaSalle University, he earned a degree in accounting and finance in 2006. Straight out of college James landed a job with one of the largest pharmaceutical companies, Merck Co. where he currently works. He has always had a passion for music and an ear for talent so he combined his talents with his business skills and found his niche in entertainment management. At such a young age, James has accomplished a lot and serves as a role model for young African American boys. James is focused and does not plan to stop until every goal he has set for himself is met. Reforming the music and hip-hop scene is his main focus and as a partner with REACT Management, he is on his way to doing just that.