My name is Rich Marshall and I live in Colorado with my wife and 3 kids. We love spending time as a family outdoors skiing, hiking, camping and enjoying the scenery.
I help businesses and professionals attract a ton of customers by placing their featured full color coupon ad on the back of major supermarket chains register receipt tapes all across the United States.
I have always been fascinated by marketing and advertising and I love helping business owners and professionals attract and keep new customers. Lately, in these tougher economic times businesses are having a harder time keeping their existing customers, let alone trying to bring new people in.
Consumers are tightening their belts, however they are still spending money.............
With Coupons!!!
In fact, Advertising Age (the Bible of the advertising industry) reports that 87% of all shoppers use coupons.
A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public.
Another independent marketing research firm, the A.C. Nielson Co., reveals that 95% of all shoppers like coupons. And 60% actively look for coupons.
Regular use of good couponing strategy will provide a steady stream of new and repeat customers.
Savvy marketers cite these reasons for heavy reliance on couponing:
A. Coupons have the effect of expanding or increasing your market area. We know that consumers will travel far to redeem a valuable coupon.
B. Coupons will entice new customers that have been shopping at your competitor. It's a proven fact that consumers will break routine shopping patterns to take advantage of a good coupon offer.
C. Coupons attract new residents when they are actively in the market for products and services.
D. Coupons will re-activate old customers. Those customers that have been lured away by your competitor will start buying from you again when you give them a good reason to do so.
E. Coupon advertising provides the opportunity for additional profits through sale of related items. (Business owners often forget this.) When you offer a special "deal" on a coupon to invite a customer to do business with you, you have to remember that this same customer will probably end up buying additional items that carry a full profit margin.
In addition, you also are being given the opportunity to "sell-up" to a more profitable product or service. You would not have had this opportunity had it not been for the coupon getting the customer through the door in the first place.
F. Coupons build store traffic which results in additional impulse purchases.
G. Coupons are measurable and accountable Don't overlook that couponing is the most measurable and accountable form of promotion.
If you would like more information on getting your full color, high response coupon on the back of your local supermarket give me a call at 303-902-4504 or send me a message here on MySpace with your information and I will contact you.
Here's to your success!
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