About Me
During his early teen years, the young and ambitious Primo commenced writing music and performing at neighborhood parties. The crowds wanted more of his Reggae/ Reggaeton style of music which incorporated Spanish and Patois (a language derived from other languages that is spoken in San Andres, Colombia and Jamaica).
Back then, the name Reggaeton wasn't really known; he called it Spanish Reggae, or Ragga. Primos style of Reggaeton is very different from the conventional songs we hear through the airwaves. He combines different genres and languages to reflect his inclusive nature of being Universal; simultaneously adding all kinds of interesting elements that he himself has conjured up in his creative mind. Thus creating a unique fusion, a blend of richness and diversity to every one of his works of art.
Knowing that Superstardom involved a lot more than raw talent, Primo became a human sponge; taking several extensive courses in Movement, Voice, Theatre, Music, Film/ TV, and Business. He got a degree in Liberal Arts and subsequently studied Theatre.
A turning point in his career came when he was landing a lot of stage and TV work. He became the VJ/director for the show "Onda Max" a show that aired Sat/Sun on the Univision Network. He worked with big singers like Enrique Iglesias, Paulina Rubio, Marco Antonio Solis, Los Mismos etc. Alex constantly dealt with stars, A&Rs, managers, labels etc. "It was excellent hands on training, I learned the ins and outs of the biz, something you can't purchase at any seminar or learn in school".
Primo kept writing and polishing his craft, simultaneously ceasing the opportunity he received to work with heavy hitters such as Selena.
Primo LXs first professional performance took place in the bad streets of South Central L.A. in 1994. "The crowd was ecstatic, they loved it....all of them got off their seats and started dancing to my song Give me that Booty, one girl came up and put a dollar bill in my back pocket!
You constantly see him in the papers and magazines, interviews, performances on T.V. shows and at Charity events and concerts. LX is quite the philanthropist; devoting his time, money, resources and music to various Charity events and concerts. He established the PRIMO LX FOUNDATION, a.k.a. "FOR THE STARVING CHILDREN" an organization devoted to aiding displaced and poverty stricken children.
A portion of the sale of each and every one of his C.D.'s
will be allocated into his Foundation for the poor.
"There are 45,000 kids that die of hunger around the world everyday and we complain about menial things...these kids need food, water, blankets, medicine, and shelter".
This artist is seriously devoted in his cause to fight poverty worldwide.
Primo has a vast following that stretches so far into four continents. He is the first Reggaeton Artist to write an entire song utilizing four different languages.
He was recently in Colombia, where he along with a couple of friends and relatives organized a huge charity event where thousands of children where able to enjoy Christmas with toys, food, and clothing.
"I enjoy performing in the streets, in the barrios, for the poor kids rather than being on stage, Music is my passion, helping the Poor is my mission."
"I'm elated with the velocity in which my career is advancing. The key is to always stay grounded, humble, and greatful, never letting money change you and absolutely never forgetting your roots and where you came from!""It feels great having people from different nationalities, backgrounds, and age groups show me love; I'm inclusive, and so is my music... It's for everyone!CLICK HERE TO BUY MY MUSIC AT "I-TUNES"
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