Urban. Inspirational. You rarely hear those words together these days. When you think of Urban music, Hip-Hop and R&B typically come to mind. When you think of Inspirational music, you see a picture of Christians lifting holy hands to music that celebrates God and Jesus Christ. Based on the current choices, one would think that Urban and Inspirational are diametrically opposed.
The idea of Urban Inspirational is simple – same music, different message. Urban Inspirational music speaks to our positive values. It delivers messages about personal responsibility, accountability and community. Urban Inspirational artists demonstrate humility, modesty, courtesy and the power of connecting to something bigger than one’s self. Instead of commenting on the world that is, Urban Inspirational music and artists want to help create the world that could be.
DARP INSPIRATIONS is a new imprint launched by super producer Dallas Austin and music industry veteran Robert McCoy. The company is set to define the Urban Inspirational genre by engaging A-list urban music producers and matching them with exciting artists whose messages of peace, love and spirituality create new music that equals - if not exceeds – the musicianship and appeal of chart-topping Hip Hop and R&B.