G seventynine, a new and upcoming brand for women’s total look. The Spring/Summer collection for 2008 presented a 70-piece collection consisting of a core base in denim, side by side with items that hinted flavors of the exotic and precious.For the launch of this first collection, Gseventynine has focused on Raw Denim to contribute to the freshness and elegance of its ‘Haute Couture’ inspired jeans. All while staying faithful to the designers passion for bringing back beloved statuses from the past to revisit the present. Such as the basic three ‘must-haves’ of any woman’s closet: The high waisted, skinny, and bell bottom pants.The best selling t-shirt with a slogan roughly translated into the double meaning of ‘up with life’ which can also mean ‘ up with the waistline’, has been playfully combined with the high-waisted pants of this season.The young designer Giulia Bruni has adapted her metallic seals, which are reminiscent to the wax seals of the Renaissance, to the back pockets of the denim pieces as if sealing the interior embroidery declaring the ‘Designed in Italy’ pay-off.
Which is true to the fact that all the concept development and design is entirely Italian in itself.Gseventynine has created a harmonious mix of articles to go side by side with the more glamorous and fashion forward jeans. A mix of a casual choice between daywear and eveningwear made of precious materials such as silk, sequins, and rhinestones. All which bring to mind thoughts of a glamorous Bollywood star or perhaps a faraway trip to an African Safari..
