Established in 1978, Parents’ Choice Foundation is the nation's oldest nonprofit consumer guide to quality children's books, videos, toys, audios, computer software, television, and magazines. For almost three decades, the Foundation has administered the Parents’ Choice Awards,,, the benchmark of achievement in children’s media. Identifying the best products for children of different ages, backgrounds, skills and interests, The Parents' Choice Awards program recommends products that help kids grow – imaginatively, physically, morally and mentally – fairly priced products that are fun, safe and socially sound.
Parents’ Choice recommends toys with staying power, books with honesty and integrity of characters, illustration of elegance and imagination, music that families can sing together, storytelling that teaches us lessons from lands and cultures close and far away, magazines that do not mask editorial content in advertising, television that teaches with civility and not chaos, and software and videogames that encourage sharpening skills not leveling landscapes.
For more information, please visit Parents' Choice online at www.parentschoice.org